Monday, March 10, 2014

LED Lighting into Folk "Electricity Supplier Springboard"Setting Up Yet ?

LED lighting
LED lighting
But the relatively new LED enterprises, with traditional channels of large enterprises are not calm. Offline , online interactive O2O business model for the LED business has opened up new sales channels. The effects of online sales can not be ignored , making the major lighting companies to accelerate the layout of e-commerce. Which is divided into several ways : First, cooperation with third-party e-commerce platforms such as Taobao , Alibaba, Jingdong , pat net , build their own B2C flagship store . Second, select the media home city .


Whether it is the big coffee brands or emerging brands to enter the number of electric providers in the field of lighting more and more brands , such as NVC Lighting , Philips, Lonon home in a media mall opened shops. Third, enterprises are not dependent on any platform , establish official website , the official website selling products . Generally speaking , in several ways simultaneously, stationed round , competing online sales share of the more common phenomenon. Lighting industry, electricity providers market potential and development speed is unexpected. Last year's " two-eleven " , Op lighting , Austrian duo , Chau Ming Han and other lighting sources were branded product sales break 10 million mark , which is more Op lighting Lynx official flagship store in -store sales 57 million yuan proud home top ranked first building category . Op LED which alone a bedroom ceiling , we sold more than 400 million . Taobao Mall this year the newly established John Unilumin source brand in the " two-eleven ," began within one hour of product sales exceeded 300 million yuan, 24 deadline , the total transaction amount in the product has exceeded 20,000 , the sales up to 21.42 million yuan . According to another report , sales exceeded ten million dollars in addition to Op, Austrian duo , Chau Ming Han sources , as well as NVC , Philips, Huayi Lighting and other brands.

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