Tuesday, May 27, 2014

LED Lighting Development Direction of The Trend

LED product
LED product
Since the emergence of white LED, or light-emitting principle function of whether other aspects have other traditional sources unbeatable advantage, therefore, LED lighting has become a trend in the 21st century in the field of indoor lighting, LED will replace traditional incandescent and fluorescent lamps, bedroom traditional Lighting has been facing serious challenges. Content and form of lighting design is mainly light, LED light source to promote new innovations in lighting design and development, to a large extent changed our lighting concepts, so that we can from a traditional point, line source limitations of liberation, lighting design The language and concepts can play for free and re-established fixture in the form of creative expression and visual perception have greater flexibility in space, room lighting will be more energy-efficient technology, health, art and human development.

First,The Energy Conservation

Research data show that, since the LED is cold light source, semiconductor lighting itself without any pollution to the environment, compared with incandescent, fluorescent, energy-saving efficiency can reach 90 or more. Under the same brightness, the power consumption of only ordinary incandescent lamp 1/10, fluorescent tubes 1/2. If we are to replace traditional lighting LED 50, the annual electricity savings of a sum equivalent to the Three Gorges power plant generating capacity, the energy saving benefits are substantial.

Second,The Health

LED is a green light. LED lights DC drive, no stroboscopic; no infrared and ultraviolet components, no radiation pollution, high color and has a strong directional light; good dimming performance, no visual error when changing the color temperature; cold light hair low heat, safe touch; these are incandescent and fluorescent unattainable. It can provide a comfortable space for illumination, but also good to meet people's physical health needs, is to protect the environmental health of vision and light.

Due to the current single LED power is small, the brightness is low, should not be used alone, but together multiple LED assembly designed to be practical LED lighting will have broad application prospects. Lighting fixture according to the object and the designer needs flux, the optical system determines the shape of lamp, LED number and size of power; can also be designed a number of LED light emitting tube are combined into a secondary light source, a surface light source or a light ring The combination according to design into a secondary light source lamp.

Third,Art

Light colors are basic elements of visual aesthetics, is an important means to beautify bedroom. Selection of the light source directly affect artistic effect lighting, LED lighting in the art of light and color display shows the unique advantage;currently color LED products have covered the entire visible spectral range, and good color, high color purity, red, green , the combination of yellow and gray color LED enables (16.7 million colors) choices with greater flexibility. Lamps are glowing sculpture, lighting material form by the material, structure, shape and texture are also constructed an important means of showing art. LED technology makes the lamp room will be better scientific and artistic combine, breaking the confines of traditional lamps Collage, beyond the concept inherent in the so-called form of lamps, lighting design creative expression in the arts visual perception and form, with a new perspective to know, understand and express the theme of light. We can be more flexible in the use of optical technology mix of light and dark, light and color combination, materials, structural design advantages, improve the design freedom to weaken the lamp lighting feature that allows the lamp to become a visual art, to create a comfortable and beautiful lighting artistic effect. Synthetic materials such as translucent and is similar to aluminum candle LED lights, can easily rest on the floor, wall or table, the idea is simple and easy form to convey the visual experience and the light of experience, so that the lamp becomes full of fun and vitality beings.

Fourth,Humane

Needless to say, the relationship between light and people is an eternal topic, people see the light, I saw the light, it is the classic phrase discourse has changed countless designer lamps understanding. The highest level of shadowless lamp is also the highest expression of humanity lighting, the room does not have any traces of common lamps, so that people can feel but can not find the light source, the light of human life embodies the perfect combination of user-friendly design.

LED light fixtures small size, can choose different colors of LED light combined into a soft illumination of various modules, any installation in the living room, bedroom lighting source may come from the floor, walls, window sills, furniture, accessories, etc. Therefore, the future will no longer be confined to a single room lighting fixtures, and will be converted to a single lighting without a sense of the overall lighting shadowless lighting effects. Different light color and brightness of human physiology and psychology can produce different effects, in many cases, people do not need a very bright white, yellow or other colors may be more suitable for light physical and psychological needs. Tricolor LED brightness can be achieved, grayscale, and color selection of continuous transformation, so that the white light from the general sense of expansion for a plurality of colors.

Therefore, it can be set based on the overall lighting needs (such as color, temperature, brightness and orientation) lighting effects to achieve humane intelligent control, interior lighting to create different effects. Even the living room ceiling and only LED light-emitting walls, it can also be based on the requirements of each scene, as well as on the environment and different understanding of life, in a different space and time to select and control the brightness of the light changes grayscale, color to simulate a variety of light conditions to guide and improve mood, reflecting the more humane lighting environment.

LED Lighting Will Usher in A Turning Point in The Development

With green, low-carbon energy growing popularity of the concept of life, energy saving products increasingly attach importance to the community, as represented by the green with LED lighting for its outstanding advantages began to penetrate traditional markets and in the lighting field set off a new revolution. According to McKinsey predicts that by 2020, global general lighting industry sales income will reach 82.505 billion euros, of which sales of LED lighting products will reach 56.928 billion euros, accounting for 69% of the entire lighting industry ,2011-2016 and 2016-2020 in Universal Lighting line sales growth is expected to be 6% and 3%, of which sales revenue CAGR of LED lighting products were up 45% and 15%.

Development of the lighting industry is mainly affected by government policies, the manufacturing costs and end-user purchase intentions and other multi-factors. Prior to 2012 the development of LED lighting industry is slow, not explosive growth, mainly due to the high degree of customization of LED lighting products, lighting products can not achieve the traditional specification standardized production, making it difficult to reduce manufacturing costs, its large-scale promotion of a certain obstacles .

2013 light cost reduction and policy-driven dual role by, LED lighting products, rapid increase in penetration, market sentiment continues to increase. On the one hand due to technological advances and mass production has brought the cost of components and application packages rapid decline, leading the LED lighting product sales prices gradually approaching the traditional lamp prices, according to the U.S. Department of Energy predicts that 2020 will be lower than the cost of LED chips in 2013 82%, LED packaging costs decreased by 78%, 60 watt grade LED chip costs will be reduced 66% decrease in cost will be one of the main reasons to promote LED lighting products, enhance penetration. On the other hand, continued investment in the development of government resources and related policies also promote the development of the market, 2012 was the peak of the world's first wave of incandescent ban, such as South Korea, Japan and other regions into a total ban on stage, in 2014 the European Union, the United States, China and other places are also expected to enter the mainstream ban incandescent stage, will again enhance the penetration of LED lighting.

Meanwhile, governments have launched incentive policies, such as the Japanese government launched LED products reward redemption plan, the Korean government introduced support for semiconductor lighting and indoor lighting promotion in road planning, Australia, Argentina, Colombia and major cities in India have opened LED lights installed project, the U.S. Energy Star program to include subsidies to LED lighting products catalog; LED lighting will be included in our areas of focus and priority themes, as of 2012, has been allocated a total of 4.175 billion yuan of financial funds to support the development of energy saving lighting industry.

In summary, with the world's major countries and regions to gradually ban the sale of incandescent and the promotion of LED lighting, lighting industry will usher in a turning point.

LED Lighting Is Expected to Become A New Growth Point

LED lights
LED lights
Layout is conducive to the promotion of diversified products.

LED lighting and diversified distribution channels will become Chinese LED industry in 2014 concern two hot spots.

LED lighting is expected to become the industry's new growth point. With the rise of emerging lighting industry, people demand for furniture, lighting, urban landscape, public transportation and other areas, but also toward a more humane, intelligent direction. Intelligent lighting will inevitably become a choice. At present, our intelligent lighting products less than 2% market penetration, product applications mainly in dimmable LED landscape lights, adjustable color temperature LED lights and surveillance. Future, smart home lighting and intelligent street lighting will greatly expand the market space.

Diversified distribution channels or help to further promote the domestic LED application products. Traditional lighting companies for distribution, engineering and other traditional channels resources monopoly squeezing many emerging LED enterprise sales channels. With the growing diversity of the sales model, e-commerce channels, designer invisible channels and pioneering applications has become part of the LED lighting business in the channel layout important consideration. For example: From the beginning of the second half of 2013, on the ground, including optoelectronics, Tsinghua Tongfang, Chau Ming Technology LED lighting several other listed companies in the Lynx, Jingdong online platform opens up an online store; Foshan Lighting, NVC , three male Aurora, etc. These transition from traditional lighting lighting business to business platform were also key layout. This trend is expected in 2014 will be further deepened, diversified distribution channels, in favor of the promotion of LED products.

LED Intelligent Lighting Industry to Pick Up The Positive Outlook

LED lighting products
LED lighting products
Chinese LED industry has experienced a "turning point" in the second half of 2013, specifically in the LED industry, the situation in 2012, almost all industry losses at the end of 2013 greatly improved. Recalling the first quarter of 2014, LED industry "warmer" signs more prominent, indicating strong demand for LED lighting has been transmitted to the downstream upstream packaging and chip companies.

LED Lighting Products to Expand Market Share

Chip Overcapacity Crisis Eased

The first quarter of 2014, China's LED industry output value reached 74.68 billion yuan, an increase of 25.9%, the industry as a whole start to perform well.

According to Engineering LED data display: the first quarter of 2014, China's LED industry output value reached 74.68 billion yuan, an increase of 25.9%, the industry as a whole start to perform well. Among them, particularly in the following aspects stand out:

The market share of LED lighting products continues to expand. Specific features:

First, the domestic emerging LED lighting business revenue in good condition. In the first quarter, the domestic LED lighting business revenue better. For example, the sun lighting LED lighting products in the first quarter revenue reached 300 million yuan, up 140 million yuan last year, double the growth achieved; HC SemiTek significant increase in first-quarter revenue increased by 150%; Sanan Optoelectronics first-quarter revenue growth of 30% ; Honglitronic first quarter revenues and net profit growth of 30.26% and 71.95% respectively.

Second, the penetration rate of LED lighting in the area of ​​continuous improvement. According to the first quarter 2014 data, by 2012 less than 3% LED lighting penetration increased to 7%. As 2014 will accelerate the LED lighting to replace traditional lighting industry will enter a period of rapid growth.

Structural overcapacity crisis eased chip links. Specific features:

First, the downstream lighting applications demand pick up, push the chip market and improve capacity utilization. First quarter 2014 production value of China's LED chip industry more than 20 billion, an increase of 21.6% growth compared to 2013 levels over the same period increased. Benefit from rising downstream demand, the first quarter of 2014 domestic chip manufacturers shipments grew rapidly.

Second, chip prices continue to decline unfavorable situation been reversed. After 2010 to 2013 continued to decline dramatically, falling chip prices relatively limited space. Into 2014, the rapid decline in chip prices trend already stalled, the overall performance of the first quarter chip prices stabilized, some manufacturers chip prices even rose slightly.

Sapphire material usher in a new round of investment frenzy. Specific features:

First, the semiconductor lighting market, and boosting the industry's demand for sapphire material. From the fourth quarter of 2013, the domestic LED lighting demand continues to increase, especially from the 2014 first quarter earnings report major vendors can be seen, LED industry profitability quickly strengthened. With this round of industry boom recovery, led the rebound in the market for a sapphire substrate material needs.

Second, the consumer electronics market, as represented by pulling the smartphone industry demand for sapphire material. Apple, Samsung, millet and other mobile intelligent terminal manufacturers have said in the beginning of the year sapphire material will be used in smart phones and wearable equipment products cover glass, and further increase the market for investment tilt sapphire. TrendForce forecasts for 2014, the mobile intelligent terminal sapphire material will be used and the number of LED sapphire substrate fairly, in 2015 the demand for LED sapphire substrate 2 times.

Industry Continues to Improve

Accelerate The Integration Process Chain

Second quarter of 2014, will optimize capacity utilization chips, LED backlight to enhance domestic market share, speed up industrial chain integration.

On the whole, the development of LED industry in the second quarter of 2014 will continue the steady trend in the first quarter, continues to improve, in particular, has a more optimistic outlook on chip development, raw materials, industrial applications and other areas, specifically in the following three aspects:

While chip and continuous release of raw capacity, capacity utilization will be further optimized. Outlook 2014 second quarter, is expected to apply as international and domestic manufacturers to accelerate the layout of LED lighting products, as well as to further accelerate the pace out of incandescent, LED lighting will drive the demand for rapid penetration. Overall, the 2014 second quarter LED chip capacity utilization will be further enhanced, is expected to reach more than 90%. Therefore concluded that it would continue to enhance pulling LED sapphire substrates and Mo and other key raw materials needs.

The market share of domestic LED backlight will be further enhanced. By the end of 2013, the proportion of domestic backlight worldwide has increased from less than 10% increase to 20%. Outlook 2014 as a whole, the proportion of domestic backlight will continue to improve, the global proportion is expected to reach more than 25%. Meanwhile, in 2013 the global market supply backlight focus shifted to the Chinese mainland, the backlight on the domestic manufacturers are expected to have a positive role in the 2014 second quarter. Meanwhile, the Electronic Development Fund for support backlit display chip will further enhance the competitive strength of domestic passion and backlight technology vendors. As the proportion of domestic promotion, there will be more manufacturers enter the backlight fields. Currently, that upstream HC SemiTek downstream Honglitronic are actively involved in TV backlight supply chain.

Industrial chain integration will significantly speed up the process. With the rapid development in recent years, government industrial policy guidance and LED lighting technology, LED industry consolidation significantly faster, with the core technology, patents, brand advantage, competitive and reasonable industrial layout of the leading enterprises through mergers and acquisitions has begun and acquisitions to enhance its market share. Outlook 2014 second quarter, as the primary means of industry price declines slowed, mature industry chain, LED industry is expected to further strengthen the trend of industrial concentration, acquisition integration will gradually evolve into a foreign enterprise expansion.

LED Lighting in The " Knee" of The Dance Market Ushered in The Golden Harvest Period

LED lamps
LED lamps
With green, low-carbon energy growing popularity of the concept of life , energy saving products increasingly attach importance to the community , as represented by the green with LED lighting for its outstanding advantages began to penetrate traditional markets and in the lighting field set off a new revolution. And China 's semiconductor lighting industry has become to grow stronger foundation for the development of change in the global lighting industry transformation and upgrading of one of the fastest developing area , with a . 2014 , Chinese semiconductor lighting industry is ushered outbreak inflection point, product prices continued to fall , the terminal market is ushering in an unprecedented period of growth opportunities .

2013 , the overall size of China's semiconductor lighting industry reached 257.6 billion yuan , an increase of 34 % compared to 2012 's 192 billion yuan , becoming in 2010 after the domestic semiconductor lighting industry faster year. Upstream epitaxial chip which reached 10.5 billion yuan , reached 40.3 billion yuan package midstream , downstream of the application of the scale exceeded 200 billion yuan , reaching 206.8 billion yuan .

Meanwhile, the development of the lighting industry is mainly affected by government policies , the manufacturing costs and end-user purchase intentions and other multi- factors. According to " China to phase out incandescent road map" , from October 1 this year , China will ban the import and sale of 60W and above ordinary incandescent lighting . Compared to conventional energy-saving lamps , LED lighting products more energy efficient, more environmentally friendly, so LED lamps to replace incandescent will have a broad market space. Meanwhile, the state support for energy-saving environmental protection industry , LED industry as a strategic emerging industries , LED lighting and more energy-saving advantages of its more prominent , its market prospects are also high hopes for the industry .

2013 light cost reduction and policy -driven dual role by , LED lighting products, rapid increase in penetration , market sentiment continues to increase. 2013 , China's domestic production of LED lighting products more than 810 million , the domestic sales of about 400 million , LED lighting penetration rate reached 8.9% in the domestic market increased by nearly 5 percentage points higher than last year's 3.3 per cent , especially the growth in the commercial lighting more obvious, according to incomplete statistics, in the field of LED commercial lighting fixture penetration has exceeded 12%.

Research Director Dr. Wu Mingming CSA noted that from August 2013 to March 2014 Taobao LED bulb price from 8.08 yuan / W down to 6.10 yuan / W, a drop of 24.5 percent , two bulb export price has dropped by 66 %, but from the data reflect the view, the price rate of decline is slowing down , the price war has obvious relief, but the price will further decline.

Plus, the multi-national joint propulsion ban incandescent and energy-saving policy of the Chinese government introduced a number , are favorable conditions for the development of LED lighting , and ten years, the average annual growth rate of 39% of Chinese output , the output value of 257.6 billion yuan in 2013 , initially formation of industrial agglomeration, four regions in 2013 LED lighting market started in the application output accounting for more than 1/3. Next, the Chinese LED industry will usher in a golden period of development.

On the one hand due to technological advances and mass production has brought the cost of components and application packages rapid decline , leading the LED lighting product sales prices gradually approaching the traditional lamp price.

According to the U.S. Department of Energy predicts that by 2020 LED chip costs 82 percent lower than in 2013 , 78% of the cost of reducing the LED package , 60 -watt LED chip cost level will be reduced 66% decrease in cost will be to promote the penetration of LED lighting products one of the main promotion.

On the other hand , continued investment in the development of government resources and related policies also promote the development of the market , 2012 was the peak of the world's first wave of incandescent ban , such as South Korea , Japan and other regions into a total ban on stage , in 2014 the European Union , the United States , China and other places are also expected to enter the mainstream ban incandescent stage , will again enhance the penetration of LED lighting .

CSA pointed out that in 2014 , China 's semiconductor lighting industry will continue to maintain rapid growth, the growth rate is expected to reach about 40%. Epitaxial chip link, starting with the full application of the market, in recent years, the accumulated investment in production capacity gradually released, epitaxial silicon production in 2014 , the output value will be significantly improved, output growth is expected to reach about 35 %. Packaging industry sectors more competitive , growth is expected at around 20% , more new packaging technologies and processes to compete . But LED packaging technology evolution , always focus on the end-use costs continue to drop this topic. In the application part , with the advantage of Chinese manufacturing , output growth in 2014 will exceed 50%.

In lighting applications, in 2014 , with the further implementation of national plans to phase out incandescent lamps , LED lighting will achieve explosive growth , leading Chinese LED application market , penetration speed, the overall penetration rate is expected to LED lighting is expected to reach 20%. Intelligent lighting will follow the wisdom of the city's construction and shine , wearable electronics, optical communications, lighting and other innovative applications of plant products are a market favorite . With the start of the LED lighting market demand volume and national policies have been introduced LED , LED industry is bound to accelerate the development of the market, China LED lighting industry will also usher in a golden harvest of market inflection point

Wednesday, May 21, 2014

Different International LED Market Development of Domestic Enterprises Layout

Energy-saving concept touted extent continue to rise, LED lighting in the price continued to fall,
LED lighting
LED lighting
technological advances trends prospects. 
It is estimated that, LED lighting will grow significantly in 2011, 2014 or Taiwan lighting market will reach $ 70.8 billion. 
Investment Advisor in Senior Fellow in China, pointed out that although most countries have implemented varying degrees, policies to promote LED lighting, but the effect is achieved quite different, look at the global market, the Japanese experience in the LED lighting is perhaps worth learning from. First of all, Japan is the world's leading LED technology, which increases the cost of the country's manufacturers decline largely; Secondly, the government continued unabated attention, whether it is the beginning of industrial development, or market development, government in which occupies an important position. 
Once again, the Japanese public awareness of environment protection and energy is very strong, because with the support of the general public, in an increasingly tight energy situation, the terminal consumer market will quickly opened, which is also relatively lacking in other countries, especially in China because China has yet to turn on the LED lighting market also has a significant relationship with the awareness of consumers. 
Although the LED output value of Taiwan ranked second in the world, but the power consumption is limited in Taiwan, is the need to rely on more products to boost output rising market, so if the delay in the international LED lighting market to start, not Taiwan's domestic demand LED lighting market. In contrast, mainland China, despite strong domestic demand, but far from the corresponding extent, therefore, the future of a strong domestic mainland market must be a hotly contested spot. 
According to the Investment Adviser's "2010-2015 China's semiconductor lighting (LED) industry investment analysis and forecast report" shows that production capacity will inevitably lead to falling prices, when the price dropped to a range of LED lamps can accept people, spread the imperative, which means a larger LED market is about to start, the entire industry will enter an unprecedented opportunity and challenges of a new phase. While a huge space for development will also bring more intense market competition, the industry reshuffle, the vertical integration of enterprises is inevitable. 
Investment Advisor in the Research Director Zhang Yan Lin pointed out that with the application of mature outdoor lighting, indoor lighting LED lighting will be the breakthrough the next stage, in a nutshell, before the start of large-scale LED lighting market, a good layout of the market is very necessary, not only to seize the market the highest point, is able to save more time to the speedy completion of the strategic layout of the entire market, so will be able to gain more market share and profits.

Bright LED Lighting Industry Development Prospects Conceal Defects

LED lighting
LED lighting
Some people think that LED lighting in the domestic market has not really started , the frenetic development will advance the future production capacity and market . While LED lighting industry usher in rapid development Chunchao like when it appears a lot of controversy about the overheated investment emerged . Is the prospect of unlimited or difficult ? Chinese LED lighting industry, what opportunities and challenges facing exactly ?

"Unlimited prospects ,"Cited Profit-Driven Enterprise

"In the same lighting effects , semiconductor lighting (LED) than traditional energy sources more than 80% , more than 10 times longer than traditional light long ." In Nanchang Hi-tech Industrial Development Zone , LatticePower Lupo , Executive Vice President, took the a semiconductor blue light -emitting told reporters .

As the world watched a new generation of green light , LED with its high brightness, low heat, long life and other advantages , to be known as the 21st century 's most developed green lighting. At present , China has been included in the long-term semiconductor LED lighting technology development plan , has now formed epitaxial wafers , chip preparation , package integration , LED application industry chain.

Vice-Chancellor of Nanchang University Jiang Fengyi that from last year , LED lighting industry began to appear from upstream to downstream trot development of the situation in the first half of this year reached blowout status . According to statistics, in 2009 , China's LED lighting industry , with nearly 60 upstream , midstream device packaging business has more than 1,000 , more than 2,000 enterprises downstream applications , employed more than 800,000 people . 2009 River semiconductor lighting industry output value of 82.7 billion yuan .

Institute of Engineering LED industry research report today , LED lighting has become the LED backlight market beyond the fastest growing application market . By 2015 , LED lighting market value of the domestic penetration will reach 1/4.

Fanaticism Development Exposure Industry Defects

Despite market expectations so high, but at this stage , due to the blind development of China 's LED lighting industry exposes a lack of core technology , lack of innovation, disorderly market competition and other issues.

"For value , the stage LED lighting market penetration in the country is only 5% , core technologies rely on imports , higher overall costs become an obstacle to the further development of the LED industry stumbling block ." Dr. LED Industry Institute of Engineering Xiaofei said.

It is understood , LED upstream chip production technologies are mainly in the hands of foreign companies , technology localization process is slow , affecting the development of the industry . MOCVD epitaxial furnace and its associated supporting technology is the most high-end LED industry chain , mainly dependent on imports, which greatly restricted the cost control LED upstream industry .

" On the whole level , China is still a gap with the world-class level for about two years ." Jiang Fengyi that " many of the world developed and developing countries or regions are accelerating the development of semiconductor lighting technology and industry, the technology on China in the second echelon . "

" If we do not regulate the market , the future will likely be reduced to make the wedding dress for foreign lighting giant proportions ." Jiang Fengyi said.

The Industry Appealed to Industry Standards

With the continued growth in production and daily life , such as a city street lighting , lighting electricity consumption in the power position in the increasingly prominent. According to statistics , China's lighting electricity consumption accounts for more than 12% of the country's total electricity consumption , and an average annual increase rate of 15% . As alternatives to incandescent energy saving lighting products market is ushering good opportunity.

For the healthy and orderly development of LED lighting industry , many experts recommend strengthening the overall guidance of national planning for local LED industry , the introduction of enforceable national industry standards as soon as possible , especially in industry standard demonstration project related products , such as street lamps, tunnel lights, display , landscape , so that local governments and businesses purchase standard products are based.

Meanwhile, as soon as the introduction of relevant supporting policies , strengthen and standardize the testing agencies to establish , to avoid some of the test results do not match the actual improve the overall level of detection and credibility.

Many experts believe that the core of the early realization of semiconductor lighting localization of MOCVD equipment , high-end equipment to fundamentally change the subject of the human situation, China's semiconductor lighting to promote strategic emerging industries , rapid and healthy and sustainable development. Meanwhile, the increasingly fierce market competition , strengthening the next generation of semiconductor lighting technology research and development work without delay.