Monday, March 24, 2014

22:30 to 7:30 LED Billboard Ban Next Morning Light

LED electronic display
LED electronic display
Nanfang Daily (Reporter/Xilu Zhang) from May 1,22:30 to 7:30 the next morning every day to open LED outdoor advertising ban. Recently,the Guangzhou municipal government's official website released the "Guangzhou City, outdoor advertising and signs set management measures (Amendment)"(hereinafter referred to as the "Rules"), explicitly forbidden zone districts and strict control of the building may not use glass frontage and outdoor advertising signs."Measures" will take effect on May 1 this year, the formal implementation. "Measure" may not be set at the national outdoor advertising agencies, schools, residential, scenic spots and other places, but can not use the roof of the building and city bridges, overpasses and outdoor advertising signs settings.

For the different needs of different regions of outdoor advertising, "approach" by setting three different levels of regional demand for outdoor advertising to distinguish norms. Major optimization refers district, such as Beijing Road, Tianhe Road and other district; while strictly controlling area refers to the general settings section, there are business requirements but not within the scope of district; forbidden zone was located residential area.

Optimization of special planning area identified outdoor advertising in commercial buildings can take advantage of outdoor advertising and street signs glass set, but does not affect the function of the building ventilation and lighting. The ban districts and strict control zone shall not make use of the building frontage glass outdoor advertisements and signs.

For outdoor LED electronic display in the form of outdoor advertising and signs set "measures" also made its limits: prohibited in the forbidden zone and set up strict control of the region set (except public electronic information display), prohibits moving road vertical viewing angle and direction to the direction of the car settings. It is worth emphasizing that the "measures" also expressly prohibit open daily from 22:30 to 7:30 the next day LED billboards.

Outdoor advertising and signs withstand wind and sun every day, there is a considerable security risk. In this regard, the "measures" clear set of outdoor advertising and signs people for maintenance, management responsible person, require the person liable for its conduct periodic safety inspections and maintenance. Which set the expiration of 2 years, who shall set June 1 each year, providing safety inspection reports to the outdoor advertising permit approval authority, the detection failed, setting shall immediately renovation or demolition. If overdue renovation or demolition will be integrated urban management law enforcement agencies impose 20,000 yuan but not more than 50,000 yuan fine. While outdoor advertising signs or facilities collapse, fall or cause bodily or property damage, the set shall bear civil liability according to law; constitutes a crime, be held criminally responsible.

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