LED Lighting Channel War, "The Official Told Us," Is The Key Share

With the continuous advances in LED upstream technology, the cost price of the

LED lighting

product is also declining. 2014 is the industry known as the lighting industry channels to compete for the most critical year for manufacturers so, the dealer is also true that the current market can be extremely confusing, while facing strong opportunities.

LED current is moving from the initial public lighting to commercial lighting, industrial lighting, home lighting direction, the industry is generally optimistic about the future prospects of LED lighting. Traditional lighting market is declining, LED lighting market continues to expand capacity, and the brightest LED brand manufacturers have begun making determined efforts to participate in the battle for the channel.

Under The New Era of Change in The Pattern of Dark Life

Reporters at the 2014 Beijing Lighting Fair learned in the semiconductor lighting era, the current relationship between dealers and brands, compared with the traditional lighting of the times have changed.

Ng Zhe, general manager billion light response, the industry was known as LED lighting marketing "devil" believes that the industry chain to join the competition, making the LED industry competition format change. Add to industry competition these strategic elements of the chain, making the industry competitive formats have a profound impact.

LED industry from the perspective of traditional lighting products more competitive product categories is done quickly and efficiently go from product distribution to dealers, completed a transition from product to process the full value of the goods.

"Currently, the dealer is the brightest in the eyes of the manufacturers official told us, deities demons, whether anyone want to eat a reseller. Currently, there are errors in the selection of dealers LED brand manufacturers, dealers in the era of LED lighting should grasp live opportunity to adjust its strategic positioning. "Ng Zhe says.

In addition, the semiconductor lighting industry,the era of rapid technological advances, companies and distributors are difficult to judge their anticipation force, it is difficult to make the right layout for the industry.

LED is currently the world's universal joint favored few industries, the power that capital, technology and other disciplines are added, gathered a breakthrough technology innovation gathered may cross multiple industries fusion gene mutation. Resulting in the rapid development of LED industry product price changes are beyond people predict, life cycle and price structure of the traditional lighting of the switch much faster, a lot of dealers operating mechanisms, habits and pace are likely to have formed during the traditional lighting LED lighting era structure to be able to convert and adapt. If the dealer's attitudes and behavior conform to the changing times, it will lead to changes in the business model.

Therefore, the vertical chain competition is on the middle and lower reaches of the enterprise features stand out, upstream technology and industry changes will affect the pattern of midstream, midstream changes will greatly affect downstream, and now everyone thinks competition focus on channels, products, the focus of competition is actually part of the package because the package's stability will have a huge impact downstream manufacturing, which is not previously met to.

From the perspective of the end application manufacturers, companies can not find too good on the middle reaches of the supply chain, strategic partners, strategically matching companies it is difficult to win this battle. Also, both the allocation of resources in the future stability of the manufacturers may not be able to win this battle, because the manufacturers can not put the final "last mile" to finish the competition in this industry chain will not have a good outcome. So, to solve the "last mile" problem or the dealer, the dealer chain chiefs can become the most powerful nodes to help the industry chain competitiveness and competition results released key.

Select The Priority Distribution Portal Occupy

Channel end competition in the industrial chain links, dealers positioned itself clearly, is the problem the dealer and brand manufacturers to choose their own mutual, dealers can choose quality brands, many big brands in the LED era can really rest, most will ten is not necessarily the other brand will coexist.

Lighting industry has more than 30,000 enterprises do lighting, there will be a large number of lighting manufacturers, including manufacturers have a lot of molecules, which might form a world of difference. Dealers, too, local dealers may be many, is not in the local molecules, how many molecules, in which you can in the end be able to play what role. If you look for the brand, with its own resources to develop sales channels, it could become a distributor chiefs, on the contrary will be just one molecule.

Semiconductor lighting era, from its industries and segments of the few internationally speaking, is impossible dispersion strategic planning, semiconductor lighting industry will move towards more market segments, prices, multilateral diverse, mainstream markets and mainstream channels will be bigger and wider. Then, multilateral customization and innovation will create some space, the mainstream channels must be very simple and in line with laws of social development.

Now as a choice between the manufacturers and merchants each other dealers if made local sales portal, the competition between the big brands will be more intense, it will control the quality of the channel resources. Like Op will have the next file in the national distribution channels are not allowed to NVC products if sales agent NVC products will be banned Op furniture agent eligibility. But for local projects channels, distribution services, retail channels are the largest channel portal level, it is not brand manufacturers in selecting dealers, but dealers in the choice of brand service providers. But the dealer channel in order to better survive, will try to butt other premium brands service providers.