Capacity Unleashes LED Lighting " Is Not Short Off-Season ."

Recently, the State Lighting R & D and Industrial Research Institute of Semiconductor Industry Association (CSA) has released the first quarter of 2014 LED industry analysis reports. The report shows that the first quarter of 2014 , the global semiconductor lighting industry growth significantly , LED technology has reached a new high ; exports to maintain stable growth , the gradual increase in the proportion of domestic sales , the domestic market blowout soon ; companies force channel development , many corporate orders full . Overall the data, although the LED product prices continue to decline , but the deceleration begins to slow down ; LED listed company's first quarter results were generally positive , the average increase in profits of more than 27%. There are indications that the first quarter of 2014 , LED lighting industry " is not short off-season ."

Strategic Layout Activation Capacity Unleashes

In the middle part , with the advent of ever-changing market demands and no gold package , EMC and other new packaging technology , packaging of the product structure is also changing . Which , COB lighting products in specific areas showing good lighting effects , making the export market for the product is particularly favored by COB major midstream packaging manufacturers have stepped up efforts to expand COB packaging products . Since the thermal performance lamps tend to be the decisive factor in the quality of light , light stability , SMD and COB , with its relatively low thermal resistance , will get more advantages in market competition . CSA survey data show that , COB packaging products in our overall share has more than 7% , while a higher proportion in some enterprises , even more than 15%.

In the downstream , CSA -related companies are judged force to expand channels. Some lighting manufacturers and channels generally reflected in the first quarter from a year earlier to complete the order situation has greatly improved, and even some dealers have been completed in the first quarter to reflect the order of the year, the manufacturers of the 2014 general growth of the overall market is expected to more than 50% . Meanwhile , in addition to a second-tier market , the four-tier market in the beginning of this year is also the amount of competition in the downstream channel resources into the white-hot level .

Overseas Suction Gold Accelerated

Strong Domestic Demand

" 2013 China's LED lighting penetration rate of approximately 8.9% , while in 2014 as a lock-up incandescent second important point in time , it will bring a new wave of LED lighting market growth peak ." CSA production research department analysis, from the beginning of 2014, three to five years , LED lighting industry will usher in the explosive growth into the "golden years ." With the open market, home lighting , depth of excavation downstream applications market will drive the healthy development of the whole industry chain.

In overseas markets, the first quarter of 2014 , China's LED lighting exports continued to maintain rapid growth , LED lighting exports increase of up to 143.2% , the highest growth rate , total exports of LED lamps $ 1,905,000,000 . From the export destination, the EU remains China's largest overseas market , and its proportion of the total export value of 21.9% . However, as the EU 's new LED lighting product standards and energy efficiency standards , to further standardize and improve the import barriers , domestic exports for certain impact , the domestic LED manufacturers need to be targeted adjustment of export products. In addition , the United States in 2014 by a total ban on inefficient incandescent and other traditional products policy stimulus, the U.S. market as the second largest market remained 63.09% growth rate, but the Japanese market share fell to 7.89% from the 14.46 . It is noteworthy that the market share of the rapidly expanding BRIC countries , in 2014 a quarter of an increase of 151.94% , accounting for 6.33 percent .

In contrast, the domestic market , the demand trend is rising . According to CSA estimates, China's annual new construction brought more than 1.1 trillion lumens lighting market , where commercial lighting , office lighting and home lighting is LED penetration of the fastest growing number of market segments. CSA conservative estimate at least from January to February 2014 added more than 2 million LED lighting needs.

Although the LED lighting industry in the first quarter of 2014 give a satisfactory answer , however , CSA also warns that the current , LED lighting industry, the industry chain product prices still continued to decline , the overall gross margin thinned trade , in addition to financing costs rise , to some extent, corporate profit margins caused by compression . Of course , for consumers , this means that the finished LED lamps and traditional products further narrow spreads , LED lamp prices are close to the mass market can accept the "sweet spot ."

What Channel War Era of LED Lighting Distributors Concerned ?

LED lighting

With the continuous advances in LED technology, LED lighting products along with prices continue to decline , close to the sweet spot of the market , in 2014 the LED lighting industry is known as " channel war " the most intense of the year. "Well channel the world ", in order to compete for channel resources , business is a " Eight Immortals recount " , especially when competing for resources holds the dealer terminal market , the brand is willing to spend , money , contacts , incentives advantages , promotion and other aspects of the battle launched dealers , distributors LED lighting industry has thus become a sought-after "meat and potatoes ."

Dealers as both traditional and hardcore strength from the enterprise until the end retailers in the chain of distribution channels is an important part , and the master and guide the consumer demand in the Chinese market plays a very important market effect. This is not difficult to understand why so dear dealer business resources . In the era of traditional lighting , traditional lighting companies to grasp the absolute market discourse , there are many choices for the dealer to conditions, such as the delivery of the appropriate deposit, month to push inventory , dealers become big brands " vassal " . In the era of the emerging LED lighting , this situation is being rewritten. As the LED lighting industry is still in the market cultivation period , the LED business , the most important thing is to seize the market , as long as the dealer to complete performance , inventory , deposits and other conditions can be negligible. Compared to traditional lighting companies yahuo and quantitative pressure , LED lighting companies preferential agency policy , attract a lot of attention to traditional lighting dealers . But in the face of the brand vacancy, of varying quality, price " slide ", " adequate" and other adverse circumstances , the right to speak the dealer 's surge , lighting companies " dominate the world " situation has ceased to exist.

From the end of last year, the awards ceremony dealers LED lighting industry, the Business Alliance Conference overwhelming, to promote the new LED lighting , paving the way for the team to expand the dealer , corporate versatile Qi battle . It is understood that part of the business in order to attract dealers to participate in the major exhibition , spending huge sums on major television advertising to create a brand , there are some enterprises to increase incentives , no deposit, renovation subsidies , does not push inventory, and even some SMEs to subsidize investment. Only some well-known lighting companies , the dealer still has some rigid selection criteria. However , according to the author visited the market found it difficult to form the current lighting companies absolute right to speak to the dealer .

Under the offensive various exhibitions , conferences and propaganda, some companies fairly satisfactory investment results , some companies make ends meet, the effect of the gradual emergence of polarization . Enterprises want the traditional channels and for the occasion , whether dealers understand the real needs? What the dealer is concerned , do you really know?

Issues of concern to dealers , companies can set out a long list : money , quality, brand, price , subsidies, marketing, publicity ...... Indeed, the advantages of dealers will weigh all aspects of the enterprise , comprehensive account of the problem, but the starting point for all problems all is how to do their business . By way of trading companies can , and to sell products to distributors, to complete the company's sales tasks. But the dealer how to develop and maintain clients? Many companies do not think it is , there is no ability to help things . Other factors are most concerned about is not the dealer 's business policy, management , etc. , but rather their ability by working with companies to make a profit . In the business world , only both sides win , partners can long .

After the advent of electricity suppliers , distributors suffered an unprecedented blow to make money by asymmetric information era has gone . The channel flat and shock wave power newborn channels , making the dealer had to think more calmly to the survival and development of homeopathy and change, and make the appropriate adjustments in strategy. I found that when the market survey , dealers began combing their core strengths . On the management side , the introduction of advanced management system , to ensure coherence and systematic execution ; in product mix, competitive products distributors to maximize access to resources , product sharing operating costs and business risks ; brand selection, more rational Reflections on the brand's market value and upside ; in business, "multi- legged walking " , engineering, retail, wholesale, electricity providers have begun covered. Various changes simply want to seize the opportunity in LED lighting troubled times , the territory of traditional lighting pattern rewrite dealers era .

Simply put , dealers want to make money , lighting enterprises can allow dealers to make money , this is the era of LED lighting , dealers are most concerned about the issue , but also the companies must sort out the problem. Many companies think about a variety of approaches , the introduction of a variety of documents , intended to effectively manage dealers. But for dealers, the only "manage" is not enough. Enterprises should focus on the work of the dealer guide , help , communication, control carried out in four areas , we must consider how to pull up from the terminal , boot dealer operations products to help dealers to establish distribution channels to ensure smooth communication , control the behavior of dealer operations etc., hand in hand, to achieve win-win situation .

Biography iWatch Will Use Low-Power LED Screen

LED screen

Smart Watch is an extension of the smart phone features , but it also " inherited " a smart phone battery life is too short of a tragedy genes. For a watch , the charge for a full day or even two- day course is intolerable . In order to provide a better life experience , Samsung and Sony are the brains , and the upcoming Apple iWatch smart watches are everywhere looking for " secret weapon ."

According to foreign news, Apple has acquired a company called LuxVue technology companies. It is understood , LuxVue Micro LED technology is mainly engaged in research and development , the company's technology allows small mobile device screen to get a better display , and can reduce energy consumption. So many people believe that the acquisition of Apple iWatch major order to provide a strong technical support.

Display technology is usually placed at each pixel of a white light , and the color filter do not , but the technology is put LuxVue in each red , green, and blue LED lamps , two each , only brightness greatly enhanced ( 9 times the normal screen ) , which will effectively reduce energy consumption , and thus serve to enhance the battery life of purpose.

In addition to a good life will bring and display experience , better yet , LuxVue display technology is also suitable for curved screen, if Apple wants to spend the flexible screen on iWatch, is not the problem .

Dialysis:The Status Quo of Chinese LED Technology R & D Investment

LED lighting

Chinese LED lighting companies have formed though a very large industrial scale,but in this one, really have the technical research and development capabilities of LED lighting companies are few in number, as the LED manufacturing country, the right to speak in LED patent is very small, then Where is the root cause of the lack of technological innovation in? our LED technology R & D model and corporate R & D investment if there is insufficient? current new perspective, Xiao Bian take you little exploration status quo of China's LED technology R & D investment in order to provide a reference for the industry. "

Our LED Technology R & D Investment of Embarrassment

The recently concluded Frankfurt Lighting Fair, to spread the two Chinese companies were found to have been revoked infringement booth events, in addition, the Chinese national brand business as "highly dangerous people", in addition to the identity of play allowed to take pictures, and more direct refusal Chinese visitors enter booth. It maps out the lack of development of Chinese enterprises and innovative technology, the lack of patent portfolio.

Professor Yang Yi Sun Yat-Sen believes that government money are two categories: basic and strategic research, such as support for the construction and use of national laboratories; Second, and related to the public interest, such as health care, energy security. If only applied R & D work in the economic field, the majority should be done by the enterprises themselves, adhere to market-oriented.

In the survey, we found that business investment in R & D is generally not more than 20%, while no case of all enterprises have carried out projects in collaboration with universities and institutions. Although few companies are not representative of the industry, but we can Glimpse one of two. Cree China Marketing Director Lin LED Network Rail to the new century, told reporters, Career global R & D investment in 2013 was $ 156 million, accounting for Cree year 12% of global revenues, in addition to the current global Cree has been 3100 a number of patents in the patent trial number 3400. Cree LED contrast as well as domestic business R & D investment, although almost the same proportion of R & D investment, according to Lin introduced iron core Cree is relentlessly innovate to promote its LED lighting products market penetration. Reporters believe that perhaps the problem is not corporate R & D investment.

Where drawbacks in?

Domestic scientific research units of the main research and development, business support scientific research units to do the project, "a combination of research" mode, once thought to be the development of a more effective transition mode. However, this model has exposed a lot of "Chinese characteristics" of the state. For example, excessive pursuit of personal interests, decentralized technology development efforts, technological achievements into difficulties and so on.

Insiders said: "Originally, the upstream LED industry has been grasped by foreign companies, mastered the core technology and China's LED chip products are mainly focused on the application of lighting products, but now the standards for these products, but also by foreign companies. seize the initiative, which is very conducive to the development of national industry. "

In recent years, the government fiscal year after year of substantial growth in research funding. National Bureau of Statistics data show that in 2012, funding for research and experimental development of society as a whole amounted to 1.02984 trillion yuan of total investment, up 18.5%, the total ranks third in the world, into a leading position in the emerging strength of developing countries.

However, research funding and output is not proportional to the low efficiency of the current situation is worrying research.

Where enterprises in difficulty?

Domestic LED technology research and development in recent years has also made gratifying achievements, technology has improved, the market share is gradually increasing. However, with the continuous expansion of China's LED business market share, we are worried intellectual property rights of foreign manufacturers raised the knife, it would be China's LED industry disaster.

LED Display Market Development Status

LED display

Currently, so to speak, technical infrastructure and the level of Chinese LED display industry is quite advanced, major products and key technology and international advanced level in the same industry can be broadly consistent, but the level is still relatively backward technology, product standardization, aspects of the whole system design, reliability, manufacturing processes, testing and other testing means there is a clear gap with foreign countries. LED technology and continuously improve the performance of the device, the rapid development of electronic technology, which brings a good foundation for the LED display technology to deepen and improve the product. LED display simultaneously in all areas of social life has been widely used, the development of semiconductor lighting industry, LED display industry has brought more good opportunity, therefore, LED display market outlook. In-depth technical content, rich product system, product diversification, highlight the advantages of leading product will be an important trend in the LED display industry.

Publicize and implement the relevant standards and promotion, will promote the development of standardization of LED display products. Conventional LED display products, standardized display and control system will be more widely adopted, integration of LED display products in the industry will account for a major position, standardized LED display production specialization and technical services market will more obvious. In professional applications, LED display products to meet the needs of professional applications, will continue to enhance the professional level, combined with the application requirements of specialized products to develop new products and new applications LED display form, such as large urban lighting project area LED display, stadium LED display, LED display, such as the transport sector.

Chinses Wind Horse Quest Spring Festival Stage LED Technology Evolution

LED central screen renderings

Year 2014 has entered the countdown stage, the annual New Year occasion,organized by CCTV Spring Festival Gala is always the focus of attention. Unconsciously, the show has come to the thirties, in 30 years time is not as long or short, for everyone to bring a myriad of laughter. Reunion dinner watching the show has become a habit in every home New Year's Eve, Gala dinner on the table just like a meal, a product is three years.

Especially in recent years , LED large screen display is widely used in the show 's stage sets, multi-block lift and can play a dynamic LED display screen for the audience to bring beautiful visual effects. The variety of large -screen displays and stage designers to match the modern stage is very fond of the way , but this particular LED display screen is how to generate it ?

LED display screen is not LED backlight, Gala uses a LED display technology , and this LED with our ordinary consumer-grade LCD TVs and monitors in the "LED backlight " are two concepts , the latter referring to the LED luminescent particles , mostly only emits white light. The Gala is the LED display screen screen in each pixel of red , green and blue sub-pixels composed of three , according to the color of the deployment of the control IC circuit , thus showing a colorful picture . Next, we first recall what only a few years together Spring Festival Gala LED large screen display stage effects .

LED display screen is not LED backlight, Gala uses a LED display technology, and this LED with our ordinary consumer-grade LCD TVs and monitors in the "LED backlight" are two concepts, the latter referring to the LED luminescent particles, mostly only emits white light. The Gala is the LED display screen in each pixel of red, green and blue sub-pixels composed of three, according to the color of the deployment of the control IC circuit, thus showing a colorful picture. Next, we first recall what only a few years together Spring Festival Gala LED large screen display stage effects.

2011 Spring Festival Chuloufengmang

2011 Year of the Rabbit show, stage set for LED large screen using more daring and diverse. LED big screen is the biggest innovation is set on three sides overlap, but both sides LED front wall provided with a 90-degree corner, giving the resulting surface has five LED wall illusion, when the five-sided LED wall started simultaneously, the entire stage is like being surrounded by the same.

Program, folk dance "happy family", there is a scene in the door was slowly opened, stretches open to look into the distance, a wall has demonstrated a very three-dimensional visual effect. Jay in the song "Preface", immediately appeared on the big screen calligraphy and Chinese painting, Chinese dancer costume and unique style.

Han sang warmth "People look for you," along with the blue sky on the screen, lifting a pair of dancers on stage performing a blend of just and gentle beauty, blue and white dress with a song the same mood and the big screen fit just right. LED screen, suspension and other new technologies are the show choreography obtained more and more applications.

2012 Spring Festival Brilliant Extreme

2012 Year of the Dragon Spring Festival is finally in full of suspense and anticipation of the end of the Spring Festival general director Harvin to the National People's hand in his paper a controversy-ridden. Overall Leaving aside to not to force, but this year's show, and no doubt the most beautiful and varied choreography spectacle, the audience has also received praise. The stage is full of modern technology, ground, ceiling, front and sides of the stage, all set to holographic LED screen.

LED large screen fit, so dance scenes show a big feeling, like a small comic sketches show a small taste of the most successful and brilliant stage, it would be the ultimate expression of the CCTV Spring Festival Evening choreography. Singer Jiang Dawei interview also praised the choreography, "the stage is very nice, the use of high technology, the sound and light with relatively extreme. CCTV under a lot of strength, and I could see every scene a lift, all with the LED, 3D and some scenes feel entirely.

When Leehom Wang and Li Yundi performing "Jinyikuangwu" background appears black and white keys meandering bounce very appropriately, one feels the notes jump out. Sa Dingding singing "Alive", the ethereal voice coupled with biological wonderland background 360 degree panoramic display, people seem to go to "Avatar," the 3D world.

After the start, the green bamboo Dicui appear on the LED screen acrobatics "Space Mountain Zhu Ying", adding mood to acrobatics. Yang Liping's dance "Love Bird" appeared at the last moment background big peacock, stunning the audience, exquisite choreography scene, CCTV for the first time enabled the air overhead.

2013 Gala Cost Billions of Dollars

2013 Year of the Snake show, and not a lot of stage equipment replacement, played only on the device on the basis of last year's Spring Festival. As can be seen, a large number of LED display stitching is still 2013 Gala show Colorful background of the main equipment.

Of course, like in 2013 to create the show, this beautiful stage, the cost is also very alarming, according to a professional stage design for many years hosted a rough estimate, based on the size and the effect of such a brilliant LED CCTV 1 studio, and CCTV 1 studio renovation cost at least billions of dollars, conservatively estimated to cost around 150 million will also be high.

2013 Spring Festival of the LED screen has a lot of changes in features, but we often see in life, such as railway stations, large squares, ordinary party scene in the LED display screens are usually rectangular or relatively regular shape, relatively good production, debugging, but the show not only the stage LED display composed by a number of blocks, and each display unit further includes a lift function, the entire system is very diverse.

Complicated Production Steps

We introduced the show in recent years adopted LED display system is very complex, so what steps to make this complex display systems need? How magnificent stage made ​​of?

First, to determine the overall program and party needs . Such as color , style, activity , etc., to determine how much area , how many number of screens , LED screens are needed or traditional LCD or DLP splicing screen , and so on . After determining the need for timely and informed each program group ( including dance and language classes ) , so that each program group in the creation of more programs with the background of the stage , and integration. Compared with the monolithic screen , LED screen structure is more complex than this Spring Festival , more difficult to manufacture .

After the formulation stage needs and budget , the committee will need to program to the public tender by the integrators to participate in the bidding. Here integrators are not necessarily LED screen manufacturers , their work is for the different needs of each customer to custom dedicated screen ( multi-screen or more special programs ) , and to complete the installation and commissioning of the project .

After making the entire contents of the display system and play , the final step is to debug and rehearsals , and engineers to develop good processes in accordance with the individual program group , and lift control content playback LED screen height , while continuing to fix the system to solve various loopholes, guaranteed not to suddenly strike during the final performance .

Thrifty Fashion Choreography Thin

In recent years , LED screen in the show 's choreography for the show in visual effects considerably , especially last year show, using the LED screen to reach thousands of square meters, CCTV One studio will build into a 360-degree visual dead space , giving the audience a very stunning visual effects .

Recently, a few friends exposure Horse Gala One dance studio beauties, can be seen from the figure, LED screens have reduced the use of horses in the show, Chinese elements Carnival somewhat enlarged, using a lot of red lanterns and Chinese knots . Horse horses appeared above the stage from the "Star Light" composed, very fit Horse elements, and by changing the flow of light and shadow, horses galloping horses in the evening in a different shape changes, becoming a major highlight of the Spring Festival Evening Year of the Horse.

In addition, the stage of the air, according to the needs of the program presented, there air moving LED color screen composed of five LED screen box, with the stage being echoed. Responsible person pointed out, the Horse Gala devices are used the year before last year, mainly through television technology means you can show a very beautiful scene, did not increase the costs. In frugal fashion, 2014's Horse Gala background will be more people look forward to the audience.

LED Lighting Will Be More Connected to The Explosive Growth of Prices "to Air "

LED lighting

For the future of LED industry insiders were many participants believe that as the technology matures, LED lighting products prices getting connected "to air", the industry will usher in structural opportunities.

LED lighting companies, both in 2013 a year of opportunity, but also a non years. Under homogeneous competition, the explosive growth of the market making some LED lighting companies earn pours.

Currently LED technology matures, the life of LED lights generally around 20,000 ~ 30,000 hours, the price gradually approaching the traditional lighting products, increasing consumer acceptance, LED lighting industry recovery significantly. In response to the explosive growth of the market, the company has invested ten million yuan to purchase new equipment, production capacity will expand next year by 200%.

Another well-known manufacturer of LED lighting Chongqing State Bridge Technology Co., Ltd. Address for Chinese Commercial News reporter Biao Shi, a substantial increase in sales last year in medical lighting this regard, the company will further develop the future force in the medical lighting.

"At present there is a certain amount of local Chongqing LED lighting companies have more than 20, the industry growth rate of 10% to 20%, higher than the national average." Yesterday, Deputy Secretary State LED lighting R & D and Industry Alliance, Chongqing LED lighting R & D and Industry Alliance Secretary-General Chen Weimin told the Daily Reporter.

The next three years will be the outbreak of LED lighting, especially energy will be replaced by a big market.