What Channel War Era of LED Lighting Distributors Concerned ?

LED lighting

With the continuous advances in LED technology, LED lighting products along with prices continue to decline , close to the sweet spot of the market , in 2014 the LED lighting industry is known as " channel war " the most intense of the year. "Well channel the world ", in order to compete for channel resources , business is a " Eight Immortals recount " , especially when competing for resources holds the dealer terminal market , the brand is willing to spend , money , contacts , incentives advantages , promotion and other aspects of the battle launched dealers , distributors LED lighting industry has thus become a sought-after "meat and potatoes ."

Dealers as both traditional and hardcore strength from the enterprise until the end retailers in the chain of distribution channels is an important part , and the master and guide the consumer demand in the Chinese market plays a very important market effect. This is not difficult to understand why so dear dealer business resources . In the era of traditional lighting , traditional lighting companies to grasp the absolute market discourse , there are many choices for the dealer to conditions, such as the delivery of the appropriate deposit, month to push inventory , dealers become big brands " vassal " . In the era of the emerging LED lighting , this situation is being rewritten. As the LED lighting industry is still in the market cultivation period , the LED business , the most important thing is to seize the market , as long as the dealer to complete performance , inventory , deposits and other conditions can be negligible. Compared to traditional lighting companies yahuo and quantitative pressure , LED lighting companies preferential agency policy , attract a lot of attention to traditional lighting dealers . But in the face of the brand vacancy, of varying quality, price " slide ", " adequate" and other adverse circumstances , the right to speak the dealer 's surge , lighting companies " dominate the world " situation has ceased to exist.

From the end of last year, the awards ceremony dealers LED lighting industry, the Business Alliance Conference overwhelming, to promote the new LED lighting , paving the way for the team to expand the dealer , corporate versatile Qi battle . It is understood that part of the business in order to attract dealers to participate in the major exhibition , spending huge sums on major television advertising to create a brand , there are some enterprises to increase incentives , no deposit, renovation subsidies , does not push inventory, and even some SMEs to subsidize investment. Only some well-known lighting companies , the dealer still has some rigid selection criteria. However , according to the author visited the market found it difficult to form the current lighting companies absolute right to speak to the dealer .

Under the offensive various exhibitions , conferences and propaganda, some companies fairly satisfactory investment results , some companies make ends meet, the effect of the gradual emergence of polarization . Enterprises want the traditional channels and for the occasion , whether dealers understand the real needs? What the dealer is concerned , do you really know?

Issues of concern to dealers , companies can set out a long list : money , quality, brand, price , subsidies, marketing, publicity ...... Indeed, the advantages of dealers will weigh all aspects of the enterprise , comprehensive account of the problem, but the starting point for all problems all is how to do their business . By way of trading companies can , and to sell products to distributors, to complete the company's sales tasks. But the dealer how to develop and maintain clients? Many companies do not think it is , there is no ability to help things . Other factors are most concerned about is not the dealer 's business policy, management , etc. , but rather their ability by working with companies to make a profit . In the business world , only both sides win , partners can long .

After the advent of electricity suppliers , distributors suffered an unprecedented blow to make money by asymmetric information era has gone . The channel flat and shock wave power newborn channels , making the dealer had to think more calmly to the survival and development of homeopathy and change, and make the appropriate adjustments in strategy. I found that when the market survey , dealers began combing their core strengths . On the management side , the introduction of advanced management system , to ensure coherence and systematic execution ; in product mix, competitive products distributors to maximize access to resources , product sharing operating costs and business risks ; brand selection, more rational Reflections on the brand's market value and upside ; in business, "multi- legged walking " , engineering, retail, wholesale, electricity providers have begun covered. Various changes simply want to seize the opportunity in LED lighting troubled times , the territory of traditional lighting pattern rewrite dealers era .

Simply put , dealers want to make money , lighting enterprises can allow dealers to make money , this is the era of LED lighting , dealers are most concerned about the issue , but also the companies must sort out the problem. Many companies think about a variety of approaches , the introduction of a variety of documents , intended to effectively manage dealers. But for dealers, the only "manage" is not enough. Enterprises should focus on the work of the dealer guide , help , communication, control carried out in four areas , we must consider how to pull up from the terminal , boot dealer operations products to help dealers to establish distribution channels to ensure smooth communication , control the behavior of dealer operations etc., hand in hand, to achieve win-win situation .