Monday, March 31, 2014

LED Will Subvert Traditional Outdoor Advertising, Second And Third Tier Cities And Great Potential

LED display
LED display
Currently LED display rapid development in China, have gradually replaced the traditional static outdoor advertising, which is a very good thing for social progress. We can see that the new airport in Shenzhen large-scale outdoor advertising light boxes have been replaced with LED display,I believe that the future of both the highway there will be more figure LED display, LED display can be said to have revolutionized the appearance traditional outdoor advertising.


Currently the application of LED display domestic cities have become saturated, second and third tier cities and even county, township enterprises in the coming years will be needed to break the market.Manufacturers are doing the brand should also focus on the future development potential of second and third tier cities,ahead of the layout in order to seize the market.

LED Display Market Development Status

LED display
LED display
Currently, so to speak, technical infrastructure and the level of Chinese LED display industry is quite advanced, major products and key technology and international advanced level in the same industry can be broadly consistent, but the level is still relatively backward technology, product standardization, aspects of the whole system design, reliability, manufacturing processes, testing and other testing means there is a clear gap with foreign countries. LED technology and continuously improve the performance of the device, the rapid development of electronic technology, which brings a good foundation for the LED display technology to deepen and improve the product. LED display simultaneously in all areas of social life has been widely used, the development of semiconductor lighting industry, LED display industry has brought more good opportunity, therefore, LED display market outlook. In-depth technical content, rich product system, product diversification, highlight the advantages of leading product will be an important trend in the LED display industry.

Publicize and implement the relevant standards and promotion, will promote the development of standardization of LED display products. Conventional LED display products, standardized display and control system will be more widely adopted, integration of LED display products in the industry will account for a major position, standardized LED display production specialization and technical services market will more obvious. In professional applications, LED display products to meet the needs of professional applications, will continue to enhance the professional level, combined with the application requirements of specialized products to develop new products and new applications LED display form, such as large urban lighting project area LED display, stadium LED display, LED display, such as the transport sector.

2014 LED Display Market Development Status And Direction

LED display
LED display
Today LED display in all areas of social life have been widely used, can be seenin the LED display market prospects are very optimistic. This also generates another problem,LED display industry is facing profits are gradually diluted, homogenization fierce competition status quo. In the new market structure, smaller spacing, stability increasing, more and more high-definition display, the installation has become increasingly intelligent LED display business goal. For 2014, LED display market will usher in what direction of development?

A Rational Division of Labor within The Industry And New Industry Pattern


With the development of technology and market, China's LED display industry will gradually increase in the adjustment and a rational division of labor, the formation of a new industrial pattern. In the whole industry chain, LED devices and display production enterprises form the backbone of the production enterprises, will redefine the upstream and downstream industry division, highlighted specialization and collaboration. Maybe in the early development of semiconductor lighting industry to define specialization and collaboration LED display device manufacturers and production companies rather vague, but with the expansion of the market and technology products mature, this definition will become increasingly clear.

In the LED display industry, business groups within the industry will be properly classified, and gradually form a key control system technology research and development-oriented technology development-oriented enterprises to scale, standardized production-oriented manufacturing enterprises, in order to promote the application of market based technology services company, to meet the needs of the professional market based professional application-oriented enterprises.

Full-Color Display Will Be The Main Point of The LED Market Growth

Currently, foreign LED display market has been saturated, the international economic downturn coupled with sustained, force emerging markets slow, resulting in a sharp decline LED display industry, the LED display era is approaching.

Market situation in the face of sluggish growth, full-color display will be its more vivid and rich display content, the greater the creative space, fully meet the individual needs, along with the spread of the concept of the digital age, the future will gradually become the LED display screen of mainstream products. Currently on the market are widely used in transportation, securities, banking, postal services, business systems, such as LED display, leading products for monochrome Traditionally, two-color LED display. With full-color LED display price increase, full-color display will have unparalleled market advantage.

The pace of development of full-color LED display and faster, increasingly wide range of applications in public information display and advertising, etc. will become a major growth market share will continue to expand the overall market. Full-color LED display with high brightness, high resolution, size, flexibility and scalability of transmission control and other technical advantages of cash, is expected to replace the outdoor neon signs, billboards and other large boxes of traditional advertising tools to become an important new media carrier. Future Chinese LED full color display market annual growth rate will stabilize at around 30%.

LED Light Source to Detonate The Third Revolution 10 Shares Enjoy The Concept of "Revolution" Feast

 LED lighting
 LED lighting
According to 2007 United States enacted the Energy Independence and Security Act,since January 1, 2014, the U.S. market's best-selling 40-watt and 60-watt incandescent stop the sale. After the elimination of the incandescent lamp, the United States encourages the use of energy-efficient compact fluorescent lamps, LED lamps and other energy efficiency higher bulbs. LED lighting for the following incandescent, fluorescent light third revolution. Meanwhile, in Asia, South Korea, Thailand, the Philippines have also taken measures to promote the use of energy-saving light bulbs instead of incandescent bulbs. As countries begin a comprehensive ban incandescent light source will be fully opened to replace the 2014, LED lamps lighting market is expected to gradually occupied.
The current global LED industry has entered a rapid development period, in 2013 the global LED market size of $ 12.4 billion, in 2020 will reach about $ 150 billion size, compound growth rate of 42.6%. As one of the world's leading LED production and consumption country, with the outbreak of the policy of gradual progress and demand, China's LED industry is facing a major historical opportunity, will have a huge investment opportunity.


LED lighting outbreak trend, the Qilu Securities, said the bullish long-term investment value of the LED sector, the investment point of view divided into the following four areas:

First, look at the entire multi-LED plate, with a super value. In the long run, enhance lighting penetration will accelerate in 2013 ~ 2016 LED lighting penetration rate from 10% to about 50%, driven LED lighting industry chain into the high economic cycle.

Second, long-term LED industry chain upstream and downstream sectors most investment value: from the lighting industry value chain and the development trend, LED epitaxial chips currently accounting for about 70% of the profits, part of the package is about 10 to 15 percent, while the application link about 10 ~ 20%, front-end chip link in the value chain occupies a high added value.

Third, short-term point has been configured to present LED plate adjustment in place, buy arrival: 1, Taiwan 1 to February LED industry data than expected; 2, the traditional peak season from April to May; 3, 2014 and is expected to LED sector 2015 revenue growth of over 50% and 30%, the current corresponding to earnings ratio is only 30 times and 21 times.

Fourth, accelerate the industry consolidation, subdivision aspects of rapidly growing companies have the advantage of investment opportunities. LED significantly faster industry consolidation, industry concentration is gradually increased, with the core technology, channel edge, as well as leading industrial chain broken links will rapidly grow and scale advantages through extensive expansion.

LEDinside: LED Quarter Offer Steady

Global market research firm TrendForce's Green Energy Division LEDinside noted
LED lighting
LED lighting
that in the gradual path back to a healthy level inventory adjustment the holiday stocking with China under the influence of heat, the first quarter decline Quote LED lighting range between 5 to 9 percent; backlit LED Quote decline of approximately 3-7% range falls, the price compared to last season, it is steady decline in the first quarter of quotes.

Power LED Lighting Market Is Still The Mainstream, COB Market Attention Gradually Being

Observed lighting applications, LEDinside noted, LED prices in the second quarter is still showing a downward trend. From 2014 the focus of product development point of view, the power of the 5630 in 2014 and will continue to play the role of various manufacturers accent lighting products. 1W up and down between 3030 and gradually become the mainstream market, Korean manufacturers including Seoul Semiconductor and LGIT is also produced in the first quarter to open a lot of energy. In addition, more and more manufacturers optimistic about the prospects this year COB, including CREE and Seoul Semiconductor are open to a lot of product specifications; As for the Samsung 3535 LED package assembly is optimistic about the specifications, the specifications of the products have been in the first quarter of 2014 in the backlight market volume is expected in the second quarter to the third quarter will be a large number of imported lighting market.

4K2K TV Demand Will Delay The Rate of Decline in TV Backlight Output

Perspective on the backlight applications, 4K2K TV (first quarter) quarter shipments increased 14%, LED backlight products supply 4K2K TV uses high-end edge-lit TV with the emergence of a tight situation, LEDinside estimates that in 2014 the global 4K2K Cargo penetration rose from 1% in 2013 to 8.1% in 2014 shipments of 1600 to 18 million units, due to the LED backlight TV penetration will reach 99%, and in 2014 the output value of high-definition TV backlight LED TV Under accelerated penetration of the impact of large-size LED backlight output decline is expected to slow down.

Prospects in The Second Quarter in Succession into The Chinese Domestic LED lighting,Backlighting Market

On the other hand, the concern is that Chinese LED manufacturers in recent years through market discipline, has not only a competitive advantage in the production of the past in the technology behind the case, Chinese manufacturers spared no expense to winkle international LED manufacturers technical team stationed in the production line , adjust the parameters, the current LED chips, packaging production quality Chinese manufacturers have switched dramatically. In particular, the Chinese LED manufacturers to deal directly with the ground team the advantage of China's huge domestic market to improve the domestic LED lighting product acceptance, with only high-end lighting products for export to Europe and America continue using patented LED products, in addition, the panel tariff may increase also threatens to affect the dynamic TV backlight supply chain, in order to maintain cost competitiveness, Chinese TV brands are accelerated to enhance China-made LED use ratio.

Monday, March 24, 2014

Small Pitch LED Screen into The Studio Darling

LED screen
LED screen
OFweek semiconductor lighting Reuters March 20, 2014,the broadcasting industry, an annual event , but also the Asia-Pacific region's largest radio and television industry exhibition, 22nd China International Broadcasting Network Exhibition at CCBN 2014 in Beijing the China International Exhibition Center kicked off.The exhibition lasts three days , will bring together the latest technology at home and abroad in the field of radio and television,products and solutions,is also considered a barometer of the industry's development of the industry.Latest achievements and future trends in the development of radio and television equipment are all here showcase .

Exhibition site with sunlight and shade , beautiful to describe very appropriate . With the application of large-screen display system,many exhibitors have booths to large-size display as the main exhibition,becoming the show's most eye-catching highlights.

Large screen display systems used in the broadcasting industry for many years , and with the push 4K, ultra- clear display technology, the radio and television industry more pressing needs a large screen , high-definition display for this large screen display industry, needless doubt is a good opportunity for development.

It is well known for broadcasting system equipment requirements are very stringent , quality or reliability, either , both have strict standards higher than other industries . In response to this trend , large-screen display manufacturers also display its products continue to make updates and adjustments to meet the new demands put forward by the broadcasting industry .

DLP mosaic picture of its superior results and is widely used radio and television industries. This exhibition, to Granville represented large screen companies are demonstrating the DLP display wall system applications in the broadcasting industry . The display of 190 inches Vtron 4K DLP Ultra HD studio backdrop system caters to the mainstream trend 4K display with ultra-high resolution of 4200 × 2100 ,LED light,and color with full life-cycle management capabilities , to meet 4K ultra HD broadcasting field demand , energy saving , long life for use , has been adopted by many domestic and foreign television stations.

Higher maintenance costs for the life and problems , Universal Blue Bo launched the " crossing " series DLP with screen up to 60,000 hours before its decay to 80% , and support network output and 4K, HD output, able to meet strict broadcasting and surveillance industry harsh demands.

In the field of LED screen , because the traditional LED screen spacing is large, the quality is not enough detail , so often are not included in the shopping list of radio and television industry. However in recent years , with the introduction of small pitch LED screen , LED screen in the broadcasting industry, more and more applications . To Liard LED manufacturers represented at this CCBN LED screen used to demonstrate the possibilities and advantages of the broadcasting industry .

No patchwork LED screen , make the picture more perfect ; lower power consumption , less heat , energy saving ; its good consistency , to ensure no difference in the screen display ; small box scale , constitutes a smooth background screen for easy styling ; color gamut coverage than other display products ; advantages have better reflective properties of the weak , and to run high reliability, low operation and maintenance costs of the latter , so more and more popular broadcasting systems have gradually entered the studio , guidance and control room for quality demanding applications.

In addition, the industry as a dark horse big screen , small pitch LED is becoming the darling of the studio . Liard launched a 1.6m pitch LED screen with ultra- slim features clear , assembly flexibility to achieve a truly seamless splicing technology , high brightness and adaptively adjusted according to ambient light , to achieve high-quality imaging and weather most good perception to experience , high-efficiency PFC power supply easy energy saving, low carbon and environmental protection.

The rapid changes in the broadcasting industry , requiring large-screen display system proposed is also rising. For the large-screen display industry is a challenge , but also opportunity.

Broaden The Channels of LED Heat Sink

LED heat sink
LED heat sink
PCCooler 2003 PC radiator started the development, production , the production of PC radiators in the industry enjoyed a high reputation in the domestic radiator industry has been among the top three companies in 2010 began to enter the field of LED lighting, cooling , cooling technology will extends to LED lighting. "In the field of heat , many techniques are common , equipment and technology are the same, so we transferred to LED lighting field and did not encounter too many difficulties ," Du overclocking three total heat transferred to the field of LED lighting understatement . LED lighting market in government funding and policy support , and has gradually started to enter the active phase , insiders predict that the next three years, its market size will be more than 40 billion , this huge market has attracted many companies have joined the LED field, for from the huge market share to have a share in the new century LED reporter asked whether overclocking three will reach further into the direction of extension of LED lighting products , the DU Jianjun , said: " overclocking three currently involved in the field of LED lighting, cooling products , limited to do cooling facilities, to provide services for LED lighting manufacturers , does not do the finished product , and do not directly related to the product for the end consumer , but will not expand into the field of LED lighting .

Speaking pressures facing businesses , DU Jianjun said that the current pressures faced by overclocking three is not too large, the market some products are relatively inexpensive , especially in the radiator downlights , ceiling and other products , intense price competition . "In the field of LED heat sinks , PCCooler with many kinds of products , large- scale enterprises, such as the advantages of thermal tools and well-equipped , apart from the competition in similar enterprises . Currently, we consider more is how the product line to do a little bit longer , create some products that others do not , we have more experience in the radiator products, the production of high wattage cooling products , which is temporarily unable to surpass other companies , mainly in our effort to consolidate their own advantage . "

This year's market comes to business planning and deployment , DU Jianjun brief said: "This year will focus on the development of overclocking three LED outdoor lighting products , the popularity and the growth rate of domestic LED lights are very fast , this year we will launch two series of LED lights products are expected during this year's Guangzhou International lighting Exhibition able to launch new products . "

It is reported that overclocking three current business focus is still in PC cooling instead of LED cooling , LED cooling smaller proportion . According to DU Jianjun introduced , along with the popularity of LED lighting , increased investment in LED overclocking three radiators hope LED products in 2014 may exceed PC cooling products sales revenue .

Heat Pipe Technology in The Invention of High-Power LED Cooling

LED heat sinkJianjun Du said heat pipe technology in 1963 Los Alamos National Laboratory invention heat pipe , mainly used in aerospace , military . Using the principle of heat conduction , in a closed envelope filled with working medium and the phase change medium using endothermic and exothermic heat exchange . Thermal capacity exceeds any known metal.Heat pipe technology PCCooler invention riveted fins , heat pipes using internal medium vapor , liquid phase change thermal conductivity, high density heat conduction from the LED light source to sink.Large area fins dissipate heat,quickly reduce the temperature of the light source , prolonging lamp life.


LED lights only in good thermal design, the product can be both stable luminous efficiency and quality , thereby reducing heat exhaustion and enhance the life of the product with the surrounding elements. Currently , by the limitations of current technology , LED luminous efficiency is low , most of all the energy into heat. Heat to rise in temperature will cause the LED chip flux decline , poor efficiency , accelerate the aging of the chip so that it shortened the life expectancy and other issues, the issue has become a bottleneck thermal power led lighting technology in engineering applications . Mentioned PCCooler technical improvements this year in R & D LED heat sink made ​​of Jianjun Du, said: "This year we combined a variety of products and cooling technology , the most important is that the heat pipe cooling technology is applied to the combination of CPU on the LED heat sink . " cooling technology of high-power LED products is an industry problem, heat directly affects the life of the LED products , according to DU Jianjun introduced overclocking three radiators for the production of small power LED products are mainly concentrated in areas Die-cast profiles, in terms of high-power LED cooling overclocking three invested considerable effort , such as the high-power LED products on the air-cooled fins, heat pipes and other technology used .

Inheritance And Breakthrough LED Lighting Technology : The Capture of The Fortress Heat

LED heatsink advocate
LED heatsink advocate
OFweek Reuters 2013 semiconductor lighting LED industry ups and downs : Production disorder , excess capacity , chaotic mass , closures , corporate price war , consumer confidence LED reduced. With the Development and Reform Commission and other six ministries jointly issued the " semiconductor lighting energy industry planning ," a number of positive industry development plan was subsequently launched , LED industry ushered in development opportunities, industry changes , businesses how to choose , in order to keep up with the development of the industry , in occupies a strong market position ?

A Heritage And Breakthrough:The Capture of The Fortress Heat

According to the reporter , in 2010 , with more than 180 self-developed patented technology thermal electromechanical domestic famous brands PCCooler Technology Co., Ltd. a strong attack LED market , LED heatsink advocate a new concept . Currently LED luminous efficiency is still low , causing the junction temperature rise, lower life expectancy. In order to reduce junction temperature in order to improve life , thermal issues are extremely critical . LED thermal design must start from the chip until the entire radiator , every step should be highly valued. Neglect any aspect of the design will cause serious thermal problems . LED street past a lot of work in the long term failure , caused by the lack of thermal design half , the other half is caused by a power failure . So the thermal design must be given adequate attention.

According to Jianjun Du introduced three products overclocking skills are passed from the traditional CPU cooling and improved over the overclocking three in the PC cooling market share has reached an industry first , LED cooling and CPU cooling principle and foundation is the same, both is needed to solve the heat of the chip export, shed ; are resolved to the chip as heat source heat problems, so overclocking three heritage PC cooling technology, innovation and invention riveting series of heat pipe cooling technology to solve difficult high-power LED cooling question ;

Jianjun Du said , with technology heritage, innovation and product development is inseparable from the strong investment focus ,2011- 2012 overclocking three companies have invested product development, by the end of 2012 , PCCooler a mining Spotlights two with a single high-power LED heatsink , Guangdong Province won the " governor Cup" product technology awards vote , but because the focus is not in the marketing business , so in 2012 the annual product sales in general . Enter 2013 , PCCooler developed LED products are recognized industry , DU Jianjun , said the first quarter of this year , three LED radiator overclocking revenues of tens of millions. Holding company is confident this year's situation , "This year, the overall trend is good, we strive to end results compared to last year have increased 5-8 times ." DU Jianjun full confidence to say .

22:30 to 7:30 LED Billboard Ban Next Morning Light

LED electronic display
LED electronic display
Nanfang Daily (Reporter/Xilu Zhang) from May 1,22:30 to 7:30 the next morning every day to open LED outdoor advertising ban. Recently,the Guangzhou municipal government's official website released the "Guangzhou City, outdoor advertising and signs set management measures (Amendment)"(hereinafter referred to as the "Rules"), explicitly forbidden zone districts and strict control of the building may not use glass frontage and outdoor advertising signs."Measures" will take effect on May 1 this year, the formal implementation. "Measure" may not be set at the national outdoor advertising agencies, schools, residential, scenic spots and other places, but can not use the roof of the building and city bridges, overpasses and outdoor advertising signs settings.

For the different needs of different regions of outdoor advertising, "approach" by setting three different levels of regional demand for outdoor advertising to distinguish norms. Major optimization refers district, such as Beijing Road, Tianhe Road and other district; while strictly controlling area refers to the general settings section, there are business requirements but not within the scope of district; forbidden zone was located residential area.

Optimization of special planning area identified outdoor advertising in commercial buildings can take advantage of outdoor advertising and street signs glass set, but does not affect the function of the building ventilation and lighting. The ban districts and strict control zone shall not make use of the building frontage glass outdoor advertisements and signs.

For outdoor LED electronic display in the form of outdoor advertising and signs set "measures" also made its limits: prohibited in the forbidden zone and set up strict control of the region set (except public electronic information display), prohibits moving road vertical viewing angle and direction to the direction of the car settings. It is worth emphasizing that the "measures" also expressly prohibit open daily from 22:30 to 7:30 the next day LED billboards.

Outdoor advertising and signs withstand wind and sun every day, there is a considerable security risk. In this regard, the "measures" clear set of outdoor advertising and signs people for maintenance, management responsible person, require the person liable for its conduct periodic safety inspections and maintenance. Which set the expiration of 2 years, who shall set June 1 each year, providing safety inspection reports to the outdoor advertising permit approval authority, the detection failed, setting shall immediately renovation or demolition. If overdue renovation or demolition will be integrated urban management law enforcement agencies impose 20,000 yuan but not more than 50,000 yuan fine. While outdoor advertising signs or facilities collapse, fall or cause bodily or property damage, the set shall bear civil liability according to law; constitutes a crime, be held criminally responsible.

Monday, March 17, 2014

Downstream Applications Market Suddenly Heavy Volume or Writing The Rapid Development of LED Industry

From the Institute of Engineering LED industry was informed in 2013 China LED
 LED chip
 LED chip
industry output value reached 263.8 billion yuan , an increase of 28%. Which, LED epitaxial silicon upstream , midstream package, downstream applications output of 84 billion yuan, 47.3 billion yuan , 208.1 billion yuan , an increase of 17% , 19%, 31%.

2013 China LED MOCVD equipment manufacturing industry to maintain the total amount of 917 units from 2012 to 1017 , an increase of 11% . Affected by voluntary withdrawal of the old machine , in 2013 the actual number of units over 130 new MOCVD units . 2012 , China MOCVD capacity utilization is only about 30% , about 50% of power rate . Lighting applications in the downstream market demand pull, 2013 Chinese enterprises epitaxial silicon capacity utilization increased significantly . To this end , MOCVD capacity utilization rose to 52% operating rate rose to about 70%.

2013 LED chip price changes leveled off at the end of the price decline of less than 20 % compared with the beginning of the price , compared to last year, more than 30 % decline significantly changed Engineering LED chip prices are expected to decline in 2014 will be further narrowed . As prices fall , resulting in 2013 China LED chip production rose more than 50 %, but sales increased by only 17%.

2013 China LED application industry reached 208.1 billion yuan , an increase of 31%.

According to Engineering LED Industry Institute for Statistics , in 2013 the output value of the distribution of applications :

The proportion of the total functional LED indoor lighting , LED landscape lighting , LED outdoor lighting , LED special lighting , four LED lighting applications accounted for 69% of the product is better than weighing .

2013 interior functional lighting show hot growth , the market value of the largest application areas , but also the fastest growing application areas . Indoor functional lighting applications for the first time over the landscape lighting, LED become the largest application areas . 2013 interior functional lighting production value of 62.6 billion yuan , an increase of 86.65% , the proportion of output accounted for applications up to 30 %.

LED Engineering believes that by 2014, global LED sapphire substrate prices stabilize , PSS substrate domestic rate will rise to over 50%. Non- LED sapphire field applications, especially mobile terminal degree sapphire applications will directly determine whether the balance of supply and demand sapphire industry .

By 2014, China will surpass the number of new MCOVD 220 units . Domestic gradually into mass production MOCVD , mass production run-in period .

In addition, in 2014 , LED indoor and outdoor functional lighting continued the 2013 trend of explosive growth , is the main engine of the development of LED industry. Engineering is expected in 2014 , China LED indoor and outdoor lighting output mode functionality by 2013 of 74.7 billion yuan , an increase to more than 100 billion yuan , the degree of acceptance of the global market improved significantly.

LED Lighting Was Government Support for Industry-Standard Architecture Gradually Clear

LED lighting industry overview LED display and lighting applications are divided
LED lighting
LED lighting
into two categories . Light-emitting diode (LED) as a light source of new lighting , known semiconductor lighting , LED lighting referred to as the main semiconductor lighting industry called the LED lighting industry . LED lighting industry chain includes upstream raw materials, equipment ( single chip ) and epitaxial growth ; chip manufacturing midstream ; packaging and product development, production and application of downstream ; supporting industries , including related equipment , accessories and materials. Upstream high technical content, capital investment, massive impact , high profit margins , LED light colors and luminous efficiency and production of LED materials and process-related and upstream accounting for about LED manufacturing costs 70% of the LED industry is extremely important ; midstream technology and capital -intensive sectors , the chip is the most competitive part of the patent , but with a large investment intensity characteristics of the slow effect ; downstream sectors , including development and production of LED packaging and lighting applications , and is most closely associated with the market sectors , technology content is relatively low , the investment threshold is too low , so it is the largest LED industry and the fastest growing areas .

International LED Lighting Industry Status LED lighting industry is in a period of rapid development , the global LED industry can be divided into four regions . First, Europe and America, with general lighting as the main direction , emphasizing high reliability and high brightness products. Second, Japan, the most comprehensive technology , whether it is general lighting , or backlit display , both with strong strength , its direction both general lighting , automotive , mobile and TV. Third, Korea and Taiwan region of China , to the laptop display backlight , LED-TV backlight and phone backlight is the main direction of large shipments , low price , low margin . Fourth, the Chinese mainland , mainly to yellow green , the main outdoor display, advertising screen , lights in the field .

In the domestic industrial policy and international market demand double pull , LED lighting products market in China is also accelerating development. Currently, the global LED production transferred to China , about 50% of the global LED packaging and LED application more than 60% are in China . China has become the world's fastest growing semiconductor lighting industrial area .

Domestic LED lighting industry development policy by virtue of the inherent advantages of energy saving , LED lighting industry has become the green revolution started strong engine , known as the " golden cross point of the new sources and new energy ," continued support of national and local government levels . In early 2006 , the State Council issued the " Long-term Scientific and Technological Development Plan ", the " energy-efficient , long-life semiconductor lighting products " included in long-term planning of the first areas of focus ( energy ) first priority themes ( industrial energy efficiency ) , attracted wide attention at home and abroad ; same year in October , the national " Eleventh Five-Year " Plan 863 "Semiconductor lighting Project" was officially launched major projects . January 10, 2008 , the Ministry of Finance , the National Development and Reform Commission ( hereinafter referred to as the " NDRC " ) jointly issued the " financial subsidies to promote efficient lighting products fund management Interim Measures " , to promote the rapid development of LED industry. November 4, 2011 , by the National Development and Reform Commission jointly issued by five ministries " gradual ban on the import and sale of ordinary incandescent lighting showroom ," made ​​it clear that will phase out incandescent light, and plans to October 1, 2016 , general incandescent will completely withdraw from the market . NDRC also organized the drafting of the semiconductor lighting industry, " second five" plan , and the Ministry of Finance and green lighting policy reference , study and formulate measures to encourage the promotion of LED . Promulgation and implementation of this measure will be China's lighting industry has played a huge role in promoting.

Meanwhile , in the "five " emission reduction in the background, the Chinese government also introduced a series of lighting for public policies to encourage and accelerate China's environmental protection , energy saving and emission reduction pace , expanding domestic demand, LED products , LED lighting products to accelerate the promotion of application areas . Including the " city of ten thousand ", " thousand one hundred thousand ", " urban green lighting " and other related systems engineering , and promote awareness of LED lighting products , to create a good market space.

With LED role in energy conservation, development of related industrial restructuring , transformation of economic development and other aspects of further demonstrated that China is expected to introduce more effective measures to promote the development of LED industry , its market space policy space and has great potential to improve .

The status quo of China's LED lighting industry standardization After nearly a decade of development, China's LED industry basically formed a relatively complete industrial chain. At the same time , the development , the establishment of standards for LED lighting standards system has entered a rapid development stage . At present , the domestic standard LED semiconductor lighting project involved have basically covered all aspects of the epitaxial chips, packaged devices , products, applications, test equipment and other industrial chain.

The status quo of China's LED lighting industry distribution ( a ) in the "National Semiconductor Lighting Project" to promote , China has established a Shanghai , Xiamen, Dalian , Nanchang , Shenzhen, Yangzhou and Shijiazhuang seven National Semiconductor Lighting Project Industrialization Base . Domestic LED industry distribution as follows :

( 1 ) Pearl River : mainly concentrated in Shenzhen , Zhongshan, Foshan , Huizhou, Guangzhou, Jiangmen and Dongguan and other places. Pearl River Delta region is one of the semiconductor lighting industrial development of the most active and fastest growing region , package, and application of the largest in the country , recently , investment activity from the market, following the transfer of large foreign companies . The most obvious advantage is the market competitive advantage . LED lighting market in Guangdong accounted for 50% of the country . Among them, Guangzhou industrial base focused on research and development , testing, design and other high-end service platform and downstream packaging field , Shenzhen Semiconductor Lighting Industry has formed "Sapphire - epi - Grain - Packaging - application" complete industrial chain, Jiangmen focused on the downstream packaging , applications, and has been up and epitaxy midstream chip manufacturing extension .

( 2 ) The Yangtze River Delta : In Shanghai , Jiangsu and Zhejiang, Hangzhou , Ningbo, as the representative of the Yangtze River Delta , LED industrial supporting ability, outstanding high-end applications , personnel, funds are concentrated . Among them, Shanghai has been presented in the semiconductor chip manufacturing and packaging applications, a good development trend of the industry , and formed a relatively complete industrial chain and business groups ; Jiangsu semiconductor lighting industry , driven by the development of electronic information industry , is currently in the semiconductor lighting packaging and application has already begun to take shape ; Ningbo has a solid industrial base ( started earlier , as well as lighting manufacturing base ) and economic advantages.

2014 LED Industry Profits Expected to Increase Two

Continuation of last year 's hot market , LED industry to open in the capital
LED lighting product
LED lighting product
market that is affected by the blitz . The logic behind the market speculation that the United States in 2014 to ban incandescent light , LED lighting is expected to replicate last year's European market . Industry sources admitted that the United States is different from the domestic sales channels , marketing is not easy. Nevertheless, the general manager of the sun lighting the official Yong still optimistic: " 2014 , the industry profit growth of at least 20% ."

2013 , LED lighting products in the field of commercial lighting and home lighting shine , LED interior lighting applications for the first time beyond the outdoor landscape lighting to more than 80 % growth rate . Hot downstream lighting field , but also benefit the upstream LED industry chain enterprises.

"This year will bear fruit for commercial lighting , home lighting will prompt start ." Brave officer in the Engineering industry and research emerging industry investment strategy conference for this year's market confidence. He believes that the downstream market opened, will bring huge profits of the whole industry chain , the upstream chip overcapacity situation has been effectively alleviated.

Over the past few years , the local government introduced on imports of LED epitaxial silicon production equipment subsidies, resulting in a large number of upstream chip manufacturers outsourcing production equipment , resulting in local overcapacity ( low -power chip oversupply ) . However , last year, LED lighting market starts to digest some capacity. "The current situation, the chip market has basically reached equilibrium ." Said senior engineer Zhang Xiaofei LED president told reporters .

In this situation , the domestic chip manufacturers leading enterprises Sanan Optoelectronics recently launched a private placement to raise funds , the original capacity expansion doubled.

" Good business, in 2014 profit should be at least doubled , the profit growth rate of only 50% of the companies may have problems ." Official Yong believes that the capital markets LED sector experienced a rise in the last year, the majority of listed companies can deliver market expectations. However, under the trend of industry consolidation , financial strength is not strong small businesses will have a crisis .

LED Chip Industry: 2014 Restructuring Exacerbate TOP5 Market Share Will Reach 70%

2013 Continental LED chip industry concentration further enhance vendor revenue
LED chip
LED chip
market share in the past five terms , increased from 61.9% in 2012 to 64.4 %. Since entering in 2014 , plans to acquire shares the same side Neon , the leading domestic LED chip to complete the issuance of Sanan Optoelectronics , LED industry consolidation is expected this year, more than last year's efforts . OFweek Industry Research Center, believes that by 2014, five vendors revenue is expected to reach around 70% market share , industry concentration is further increased.

LED chip survival of the fittest was evident. LED chip industry mergers and acquisitions in recent years the event continued, dry according to optical acquisition of Yangzhou Lung Yiu , the country star power to acquire Xu Rui Optoelectronics , harmony acquisition Rui photoelectric energy, InvenLux , Shanghai Sapphire, Dalian Road America have quit , crystal hair Taiwan closure of three optical stake Taiwan Formosa Epitaxy and so on. OFweek Industry Research Center released the " 2014-2017 LED epitaxial wafers and chips industry market research report" summarizes since August 2012 LED chip industry is mainly integration scenarios , as follows in the table below :

January 28, 2014 , Tongfang announcement , to be $ 700 million to acquire a 51% stake in Neo-Neon . This merger with BDO Runda similar to NVC . BDO Runda just saw is NVC channels in the country , and shares the same side see is really bright channels overseas. Neo-Neon is headquartered in Jiangmen City, Guangdong Province, is a big exporter of LED lighting , has accounted for 50 % of the global LED lighting market share. Tongfang invested heavily in the past on the LED chip , and now the acquisition of Neo-Neon is to open up the downstream " to the sea ."

And around the Spring Festival , the domestic LED chip leading to complete additional Sanan Optoelectronics , LED chips intends to double production again , expect some small chip plant will be squeezed out. The financing 3.3 billion yuan , one is market demand , on the other hand Sanan also like squeezed small businesses. Currently, Sanan Optoelectronics has capacity expansion, overseas markets , the core network layout patents , downstream to the sea and other aspects of the strategic layout of confirmation , international companies have begun to take the weather , the future will become a division of the global LED industry, an important participant . Benefit from the LED backlight to enhance the localization rate , trend LED lighting needs of the outbreak, the company in 2014 is estimated there will be more action .

BDO Runda has completed LED " chip, package , use the" three links vertically integrated layout. Chip link, the company has purchased 80 sets of MOCVD equipment , the majority of MOCVD equipment has been commissioning production , productivity began to release the chip revenue 168 million yuan , an increase of 536.55% . New product development is progressing well , flip-chip "Northern Lights " has begun small- volume shipments .

2014 as the industry continues to develop, the concentration will continue to increase, the industry reshuffle , integration is inevitable. Future market share will be more and more to a brand, there are channels , innovative enterprises are concentrated , the industry will face a reshuffle , there may be more SMEs to exit the competition. OFweek semiconductor lighting Reuters 2013 Continental LED chip industry concentration further enhance vendor revenue market share in the past five terms , increased from 61.9% in 2012 to 64.4 %. Since entering in 2014 , plans to acquire shares the same side Neon , the leading domestic LED chip to complete the issuance of Sanan Optoelectronics , LED industry consolidation is expected this year, more than last year's efforts . OFweek Industry Research Center, believes that by 2014, five vendors revenue is expected to reach around 70% market share , industry concentration is further increased.

LED chip survival of the fittest was evident. LED chip industry mergers and acquisitions in recent years the event continued, dry according to optical acquisition of Yangzhou Lung Yiu , the country star power to acquire Xu Rui Optoelectronics , harmony acquisition Rui photoelectric energy, InvenLux , Shanghai Sapphire, Dalian Road America have quit , crystal hair Taiwan closure of three optical stake Taiwan Formosa Epitaxy and so on. OFweek Industry Research Center released the " 2014-2017 LED epitaxial wafers and chips industry market research report" summarizes since August 2012 LED chip industry is mainly integration scenarios , as follows in the table below :

January 28, 2014 , Tongfang announcement , to be $ 700 million to acquire a 51% stake in Neo-Neon . This merger with BDO Runda similar to NVC . BDO Runda just saw is NVC channels in the country , and shares the same side see is really bright channels overseas. Neo-Neon is headquartered in Jiangmen City, Guangdong Province, is a big exporter of LED lighting , has accounted for 50 % of the global LED lighting market share. Tongfang invested heavily in the past on the LED chip , and now the acquisition of Neo-Neon is to open up the downstream " to the sea ."

And around the Spring Festival , the domestic LED chip leading to complete additional Sanan Optoelectronics , LED chips intends to double production again , expect some small chip plant will be squeezed out. The financing 3.3 billion yuan , one is market demand , on the other hand Sanan also like squeezed small businesses. Currently, Sanan Optoelectronics has capacity expansion, overseas markets , the core network layout patents , downstream to the sea and other aspects of the strategic layout of confirmation , international companies have begun to take the weather , the future will become a division of the global LED industry, an important participant . Benefit from the LED backlight to enhance the localization rate , trend LED lighting needs of the outbreak, the company in 2014 is estimated there will be more action .

BDO Runda has completed the LED " chip, package , use the" three links vertically integrated layout. Chip link, the company has purchased 80 sets of MOCVD equipment , the majority of MOCVD equipment has been commissioning production , productivity began to release the chip revenue 168 million yuan , an increase of 536.55% . New product development is progressing well , flip-chip "Northern Lights " has begun small- volume shipments .

2014 as the industry continues to develop, the concentration will continue to increase, the industry reshuffle , integration is inevitable. Future market share will be more and more to a brand, there are channels , innovative enterprises are concentrated , the industry will face a reshuffle , there may be more SMEs to exit the competition.

LED Lighting Standard Optical Components:Standardization to Promote Scientific And Technological Innovation Patents

LED industry is the industry of the future economic structure and energy
LED lighting
LED lighting
consumption patterns change significantly from the leading role of strategic emerging industries, but also a clear focus on the development of the Guangdong provincial government , one of the three strategic emerging industry . In recent years, Guangdong standard strategy to lead the implementation of LED lighting standard optical components of the project , the technical innovation , standards, research and industrial applications closely integrated with scientific and technological achievements to promote the LED industry to accelerate the standardization, industrialization and internationalization turn, seize the industrial development ground.

Standards Developed Innovative Technological Advances Lead

As a pioneer in the development of Chinese LED industry, Guangdong keenly aware of the importance of standardization strategy, pioneered "LED lighting research and implementation of standard optical components ," in 2011 . "LED light component is not part of the standard single standard , but a dynamic open standards system . Their technical specifications mainly include interchangeability planning, quality assurance requirements and manufacturers labeling index , which detail specification as a carrier to form a series of of the type spectrum , with a detailed specification covering different optical properties, but does not cover the different sizes of mechanical products . " standard optical components , Guangdong Province, the project introduced the group of experts responsible person .

2013 , with the scientific standard optical component technology standard system by experts and widely recognized industry experts. Technical system standard optical components to achieve the first three : one , first proposed a " new standardized components based light-emitting unit , modular approach to achieve a standardized model innovation two , first proposed in order ." Level project instructions " innovative approach to collaborative multi-unit content of the main implementation to achieve an innovative collaborative innovation approach. three , first proposed the "light assembly " two-dimensional hierarchical classification method to combine lighting and semiconductor industries , to achieve an innovative hierarchical classification method in this regard , the Ministry of Professor semiconductor lighting standards working group Peng Wanhua evaluation is : "LED lighting standards closely integrated optical components of the project to promote the application of LED industry standards urgent needs , starting from the industry middleware standardization, technical specifications and actively build level classification system and management practices, is a major innovation of China's LED industry on the path to standardization . "
Currently , LED standard optical components have been published 24 technical specifications achievements , including National Semiconductor Lighting Project R & D and Industry Alliance and a number of leading enterprises in the province have also submitted proposals standard optical component products . Industry insiders pointed out that a number of " de facto standard " in the formation and promotion of universal , not only to provide effective protection for the scale of the application and the country to promote the smooth implementation of the Guangdong LED lighting products , but also help to promote the use of proprietary core patented technology innovation to change the current foreign manufacturers has led the formation of the international industrial structure , to win international voice in the " industrial middleware" in this key industry areas.

The Whole Industry Chain Innovation to Promote Industrial Upgrading

" Standard optical components of the project ," covers the upstream LED lighting products to the whole industry chain downstream , in respect of industrial development on the basis of its own laws , an innovative way to achieve a "chain standardization ." Since the implementation of the project completed a large number of critical foundation work, collecting a large number of manufacturing companies in the existing mature and widely accepted as the industry "industrial middleware" products to be analyzed , after the harmonization of patent analysis and optimization to achieve promotion .

Currently , standard LED lighting development and system construction of standard optical components made ​​significant progress , LED lighting standards development and application of optical components successfully established in the league , and has absorbed over 150 members , more than 80 % of enterprises in the province has been formed for LED lighting initial cognitive standard optical components. LED leading enterprises - NVC is standard optical components product labeling production, the first production of 200,000 posted signs LED light module ant -standard products , LED lighting standard optical components to the market , the scale of pull prologue , breaking the pattern of industrial development , accelerate the transformation of the industry , and promote the standardization closely integrated industrial and technological innovation , accelerate industrial standardization process , leading technological progress and industrial upgrading and development .

To Promote The Development of Innovative Models to Seize The High Ground

In standard optical components and strict management system support, to meet the increasing demand for certification testing criteria , LED lighting standard optical components Laboratory Certification Committee and with relevant qualification standard optical components manufacturing companies jointly established "LED lighting standard optical component detects joint laboratory . " NVC Lighting , Crystal Electronics are authorized to standard optical component detects the first joint laboratory for standard optical components research and development, manufacture, use , testing and so on.

In this regard , LED industry insiders , with an excellent company jointly set up a joint laboratory detection , collaborative innovation is the implementation of another major innovation attempts. On the one hand , to select a qualified laboratory excellence can reduce investment, reduce costs and greatly accelerate the promotion of standard optical components ; on the other hand , can take advantage of enterprise resource advantages [ -0.33 % ] , so that LED lighting standard optical components to "ground gas "will help accelerate the upgrade of LED industry, the overall level , and further development of the LED industry to seize the high ground .

Enhance the authority of standard optical components ( China, Tang Guoqing , general manager of Samsung LED ) : First of all , LED lighting to enhance the authority of standard optical components , optical components and ZHAGA standard standard docking well, out of this standard enables the country, to the world by industry standards rose to national standards ; secondly , standard optical components with practical, easy to promote. Also, strengthening promotional efforts , to expand its influence and visibility , the LED lighting standard optical components in many domestic standards can have a real position.

Standardization has significant indicator ( Sen Corporation general manager Lin Jiliang Lighting Division ) for industrial development : Sen shares in itself is a member of one of the standard light LED lighting components, we mainly study two aspects of the optical component level . I believe that the future of the Guangdong semiconductor lighting industry organization and implementation of joint innovation center , the two sides in the LED lighting standard electrical interface specifications will be further unified . The cross-strait cooperation in the LED industry to actively promote standardization , as well as leading the Guangdong province in terms of the entire industry has a very important indicator of significance.

Monday, March 10, 2014

LED Lighting into Folk "Electricity Supplier Springboard"Setting Up Yet ?

LED lighting
LED lighting
But the relatively new LED enterprises, with traditional channels of large enterprises are not calm. Offline , online interactive O2O business model for the LED business has opened up new sales channels. The effects of online sales can not be ignored , making the major lighting companies to accelerate the layout of e-commerce. Which is divided into several ways : First, cooperation with third-party e-commerce platforms such as Taobao , Alibaba, Jingdong , pat net , build their own B2C flagship store . Second, select the media home city .


Whether it is the big coffee brands or emerging brands to enter the number of electric providers in the field of lighting more and more brands , such as NVC Lighting , Philips, Lonon home in a media mall opened shops. Third, enterprises are not dependent on any platform , establish official website , the official website selling products . Generally speaking , in several ways simultaneously, stationed round , competing online sales share of the more common phenomenon. Lighting industry, electricity providers market potential and development speed is unexpected. Last year's " two-eleven " , Op lighting , Austrian duo , Chau Ming Han and other lighting sources were branded product sales break 10 million mark , which is more Op lighting Lynx official flagship store in -store sales 57 million yuan proud home top ranked first building category . Op LED which alone a bedroom ceiling , we sold more than 400 million . Taobao Mall this year the newly established John Unilumin source brand in the " two-eleven ," began within one hour of product sales exceeded 300 million yuan, 24 deadline , the total transaction amount in the product has exceeded 20,000 , the sales up to 21.42 million yuan . According to another report , sales exceeded ten million dollars in addition to Op, Austrian duo , Chau Ming Han sources , as well as NVC , Philips, Huayi Lighting and other brands.

"Superman Li Ka-Shing"Personally "Play Light" LED Market "Midas Touch"

LED lights
LED lights
"Lee Superman" personally "play light", the LED lights investors favoring stocks, the Hong Kong stock market triggered a "Midas touch" effect - more than just LED lighting stocks share price rises, even the "Superman" himself The TOM Group's share price has also been driven by ultra-ultra-one percent.

LED industry in the ascendant, and now the focus of competition is still stuck in the large circulation products, future development will consolidate the development of rail products in circulation, and maximize civilian LED open market. In addition, LED product application market is vast, innovative LED technology space is large, it is one of the promising LED industry shing objective factors.

Additionally, this year the price trend of LED lighting products now, LED price for this year's LED industry development features a large clear. The results bring the price to fall closer to people's lives LED products, LED product applications proportion earlier in the civilian market will increase, especially in large circulation products. With the gradual obvious feature of this trend, in 2014 the global LED Bulb quantity demand growth over eighty percent over last year, LED lighting products will be more popular, the market share will continue to expand. This is one of Li Ka-shing optimistic LED industry market factors.

LED Lighting into The Rural Market Opportunities And Challenges

LED lighting
LED lighting
During the two sessions, Li Keqiang has proposed to accelerate the development and application of energy-saving technologies and products, energy-saving environmental protection industry into a vibrant sunrise industry. Implementation of building energy efficiency improvements, energy-saving products Huimin engineering, the development of clean production, green low-carbon technologies and circular economy, improve the ability to respond to climate change.

LED lighting as an important energy saving products, has continued to gain popularity, deep into the rural market. With the standard of living in rural areas gradually increased, they are also rising level of demand for new products. One can imagine that this emerging industry, how attractive is a big cake.

Government attaches importance to product used properly, this is good news. However, according to the reporter visited understood that the current rural market on the use of LED, still there are many drawbacks. Too much emphasis on energy efficiency, willing to spend big money in accordance with the solar LED lights; product quality, but off, there is serious bad light; sales maintenance can not keep up, after experiencing the natural environment of the test, there is no timely maintenance, resulting in a huge waste.

In addition, in the civilian market, the price of LED lights is still high, some people can accept new things, but often the price is low quality, but hard to select products, making lamp life is too short, the user is also a hit, can not form continuity. Cheap and brand difficult to balance that with a good brand, if the price is not attractive and can not gain, which requires open price war. Regardless of price or brand, which are needed for the LED enterprises try to balance the place.

Prime Minister "Green light" LED Industry "Patron" Central

Air pollution, noise pollution, light pollution, are a threat to human health in recent years, several major killer. Two sessions, Premier Li Keqiang in the "Government Work Report" lists a number of specific measures in the field of energy and environmental transformation of the industry, I believe that this shows that the Chinese government's determination to control pollution in general, but also government attaches importance to balanced economic development model , restructuring determination. We can see that China will further reform to achieve more focused, more green economic growth, to pollution war.

The LED as a new green energy industry, but also naturally more attention. Moreover, in recent years, from the effectiveness of local governments to promote the LED industry, such as road lighting retrofits, energy management contract obtained by other measures, but also for the vigorous development of China's LED undertakings providing strong evidence.

In terms of pollution, such as toxic and hazardous substances or elements, LED lighting than traditional lighting products have great advantages. Environmentally friendly energy-saving lamps use a period of 10 years, LED lights use for a period of 30 years of environmental protection, LED lights use for a period of three times the energy-saving lamps, pollution of the environment is also smaller, is the choice of green lighting. LED lights in energy saving effect is obvious, with respect to the energy-saving lamps have better energy utilization results. The longer illumination time, the more obvious energy saving effect.

LED Lighting The Way forward Both Opportunities And Challenges

LED lighting
LED lighting
Since 2013, LED lighting market crowded into the era of war, whether a veteran lighting companies or start-ups, are aimed at sharpening LED this big cake, a variety of means to snatch market are endless, which, price war undoubtedly one of the most effective and most respected strategy, and the price war not only in online trading, trading under the line of more flooding.

But thinking, LED lighting products is expected to implement the price back. From the cost side, with the chip, package and other technologies mature, natural product prices will lead to more close to the people; From a consumer perspective, LED lamps prices, especially in the first two years, the price of LED lamps is indeed too high, Let discouraged many buyers, leading the LED lighting market, "new and not busy" embarrassing situation, even the producers PAK forest on a rock in the summit also bluntly that they will not be willing to spend so "expensive" to buy a lamp lamps. Facts have proved that even the best products, high above the consumer price is also difficult to accept, so the price of LED lighting products also meet the actual market situation.

Many industry insiders predict that the price war or even the next few years will continue in 2014, which is the market advantage and eliminating the inferior and shuffling necessary process. Price war irrespective of right or wrong, moderately good, the short term may reduce corporate profits, but for the promotion of consumption and stimulate consumers to buy is indeed recipe. And as long as companies do their own position, from a technical and quality control and improvement, to develop a cheap, cost-effective products, enriched soft power and hard power, worry that the market is not favored.

Monday, March 3, 2014

LED Export Situation Is Becoming More Complicated

LED lighting
LED lighting
Overall, in 2014 China's foreign trade situation, both factors of production costs continue to rise, as well as the weakening of the traditional comparative advantage "WTO dividend" tends to subside and other more serious side, there are also constantly improve the level of trade facilitation, cross-border e-commerce the rapid development of new trade patterns and the state has adopted a series of policies and measures to promote the development of foreign trade and other positive side.

LED lighting favorable policies continue. In recent years, phase out incandescent lamps, coupled with a huge government subsidies for export of energy-saving lamps, LED lamps based industry companies, the market is a tremendous positive. After 30 years of development, China's LED industry has experienced buying the device, to buy chips, buy a wafer after the road has been achieved production of epitaxial wafers and chips, initially formed a relatively complete industrial chain, has become the world's major purchase LED products ground. With the expanding global LED outreach, China's LED lighting exports will face unprecedented opportunities.

LED lighting market penetration will be increased dramatically. According to global market research firm estimates that in 2014 the output value of LED lighting market $ 35.3 billion, an increase of 47.8% compared with 2013, 2014, LED lighting penetration rate will increase to 32.7%; And, in the past in the LED lighting market, because prices are Higher reason, the civilian market penetration has been low, and as LED lighting technology to improve and change their prices continue to move to the sweet spot. According to foreign UBS Securities noted that in 2014 the global LED lighting demand will surge 60%, with the largest increase household lighting, next year will be greatly increased 9 percent, well above the 37% and 57% of industrial commercial, where the application the most widely used light bulb and lamp penetration rates of 20% and 15%, a huge high-profile LED lighting market prospects civilian space.

Emerging markets LED lighting needs warming. According CPbay comprehensive data show that, due to vigorously promote environmental awareness and government, LED lighting penetration in the rapidly emerging markets such as Russia, India, Southeast Asia, Middle East, Africa and other countries or regions due to the high heat of infrastructure investment for LED lighting products demand showed a clear upward trend, or will become in 2014 the global LED market is another bright spot. In addition, China and ASEAN countries have bilateral trade agreements, exports to these countries to enjoy lower tariffs LED products even zero tariffs; especially the Russian demand for LED lighting is also very large, less its local LED enterprises, enterprise scale much technology is relatively backward, the demand for LED lighting is also larger.

LED TBT become the biggest obstacle. Europe and America as the world's major LED application base, LED standards, has been ahead of other countries and regions, technical and safety standards has been high demand in Europe and America, Japan and other developed countries as trade protection measures frequently used. Them through the development of technical regulations, safety standards and other ways to set up a demanding commodities market access conditions, has become the biggest obstacle to our LED lighting products of foreign exports.

Increase the risk of trade friction and other intellectual property disputes. In recent years, despite significant growth in the number of patent applications LED China mainland, but the position in the global LED pattern of intellectual property has not been fundamentally improved. Instead, the homogenization of competition caused by the LED intellectual property issues are intensified, industry dominance missing a growing problem, also increasing the risk of trade friction. Meanwhile, as China's rapid increase LED lamps exported annually exports between the increasingly intensified price competition in the industry is bound to take on China's LED products anti-dumping, countervailing and other trade sanctions after international markets become saturated, will increase trade friction risk.

Export Prospects Bright LED Lighting Industry Preoccupied Immature

LED lamp
LED lamp
2014 China's foreign trade situation, both factors of production costs continue to rise, as well as the weakening of the traditional comparative advantage "WTO dividend" tends to subside and other more serious side, there are also constantly improve the level of trade facilitation, the rapid development of cross-border e-commerce and other new trade the state has adopted a series of policies and measures to promote the development of foreign trade and other positive side. Therefore, the combination of the status quo of China's LED industry development, comprehensive judgments, our 2014 LED lamps export trade situation facing slightly better, both favorable factors, there are also disadvantages.

6 Highlights · Tenth Guangzhou Pazhou Colorful LED Exhibition Opening on The 23rd

 LED exhibition
 LED exhibition
February Guangzhou , Some Like It Hot , much concern to the industry 's largestLED & LED lighting industry event - the 10th Guangzhou LED (LED CHINA) exhibition was held on June 23 at the Pazhou Complex, Area B in Guangzhou . The exhibition is sponsored by UBM Trust Services Limited organized more than 1,800 exhibitors dressed appearance . South City ( second-hand housing prices apartment rental ) network as the official media partner invited to participate.

"Guangzhou International LED Exhibition" began in 2005 , is the world's first set of LED lighting , LED display, LED advertising light , LED packaging , LED chips and LED equipment as one of the industrial chain business procurement platform ; After nine years of international promotion and brand accumulation , has developed into the world's most important event in the LED industry , LED industry has been hailed as an important industry trends "benchmark ."

The 10th Guangzhou LED exhibition features eight large exhibition hall five major global advertising sign industry "Oscar ( second-hand housing prices apartment rent ) ," an annual event - Twelfth Guangzhou International Exhibition advertising logo located on the third floor hall , Juhui top quality resources for industry insiders to provide the most professional business platform and broad development opportunities. Furthermore , how will the field of LED and LED lighting industry technology exchange forum for exhibitors custom theme product seminars , held at the same new conference .

Carry out the first day of the show , the scene localities. This exhibition highlights six major concern :


1 1800 exhibitors , including LED lights, solar LED lights , fluorescent lights, decorative lights and other indoor and outdoor LED lighting solutions provider of new and dressed appearance .

2 Show the global supply and demand docking, one-stop shopping on the meet , middle and downstream LED industry needs . Since the beginning of the show the breeze , not targeted investment in the LED industry chain, so participating businesses in the industrial chain uniform layout for the industry to provide a multidimensional choice.

3 LED digital technologies to accelerate the pace of business . 30 Several exhibitors demonstrated their LED digital technology solutions in the large-screen display technology , three-dimensional touch technology , even snapshot technology , equatorial latitude distribution technology , automatic brightness adjustment technology and other fields ( second-hand housing prices apartment rent ) are experienced performance.

4 Customization service to become the new demands of the LED industry chain. Because buyers Guangzhou LED Fair globalization , the power of the individual needs of the business continue to highlight the negotiations , the first in the customization aspect of the layout of the exhibitors get more opportunities.

5 The new conference and bright . By the 2014 Consumer Electronics Show (CES) stimulation, new conference in LED display technology industry booming , more support for ultra wide variety of APP application system technology has become a wonderful spectacle ; addition, the LED industry chain upstream end products favored by overseas exhibitors .

6 Exhibitors visitors highs , overseas exhibitors and exhibition concept very active person . As at 13:00 on the 23rd , visiting the exhibition visitors has exceeded 30,000 , the exhibition is expected to attract nearly 100,000 people participated , LED manufacturers and industry from the United States , Turkey, Japan, Brazil and other countries to come to the show.

2013 Guangdong LED Output Value Increased Three Percent Corporate Income Does Not Increase Profits Probably Will Continue

LED lighting
LED lighting
After experiencing the 2011 to 2012 market downturn, overcapacity , the domestic LED market ushered in the turning point in 2013 , the industry pick up signs of obvious.

City of Guangdong, for example with LED . According to Guangdong Semiconductor Lighting Industry Joint Innovation Center on Feb. 28 released a report in 2013 in Guangdong LED industry output value of 281.1 billion yuan , an increase of three percent . Shenzhen LED output value of which exceeded 100 billion mark for the first time , ranking first in Guangdong Province.

" On the one hand technological advances resulting in lower prices of LED lighting products , thus contributing to improve market acceptance ; hand began to promote public lighting , indoor lighting market gradually opened , and the increase in demand for backlighting , prompting higher demand real ." The center responsible said .

According to director of the Joint Innovation Center of Guangdong Province semiconductor lighting industry , Shenzhen LED Industry Association president Sui Sai Wing introduced Guangdong LED street reconstruction project will wrap up by the end of this year , the future of the province will shift to indoor lighting market , and public indoor lighting will be the first start .

Data show that in 2009 only 39 billion yuan output value of Guangdong LED , four years sevenfold . Sui Shirong said 2013 LED output value of 281.1 billion yuan in Guangdong , an increase of 29.52% over the previous year , in the province of the eight strategic emerging industries, the output value ranked second , the growth rate of the first .

From the point of view of market segments , LED lighting lamps , accessories and packaging materials class device class to occupy the top three , respectively, accounting for 19.76% , 19.33% and 15.07% . Notably , LED chip wafer Guangdong is still weak , the output value of only 1.159 billion yuan .

LED market rebound largely due to public lighting renovation project propulsion and landing. Guangdong province last year tender LED lights and tunnel lights totaling 991,300 , of which a total of nine cities in the Pearl River Delta tenders 808,600 , accounting for 81.57 percent of the province the number of tenders .

In addition to the LED market in Guangdong , Guangdong enterprises have obvious advantages. "Last year, the National Development and Reform Commission 1 billion yuan project bidding and tendering of 2 billion yuan , Shanxi , Guangdong enterprises bid up to eighty percent ." Sui Shirong said .

Terms of the number of listed companies , according to statistics , 25 listed companies in Guangdong LED , with a total market capitalization exceeded one hundred billion yuan

In addition, Guangdong LED industry leader is also reflected in the patent application . As of the fourth quarter of last year , the province's total LED-related patent applications 50,061 , accounting for 26.63% of the national total LED patent applications.

Exports, exports of Guangdong LED related products totaled 68.804 billion yuan , and showed increasing trend by quarter , the fourth quarter in which exports 21.81 billion yuan , accounting for 31.7 % of the total year-round . The main exporters are still Asia, North America and Europe. In this regard , the aforementioned sources, LED continuous improvement in Europe under the access threshold , the growth of Guangdong LED indicates its main export product quality is improving .

Up to now , the PRD has been basically completed nine cities street reconstruction task , "Pearl River Delta region of LED lights bidding completed, the remaining work is expected to be completed in May this year ." Sui Shirong said . This means that the two-year implementation of Guangdong LED public lighting scheme into the closing stages , the LED application market by taking over the leading role of indoor lighting .

According to reports, the Guangdong indoor lighting retrofits will be in full swing this year , and the use of contract energy management, lead in promoting public indoor lighting from the Pearl River Delta region.

But several insiders told the "Daily Economic News" reporter said , LED market continues to improve not only in hopes of Public Works, the civilian market is a real force in the future .

This trend is emerging . According to the Shenzhen LED Industry Association latest survey , Shenzhen, home improvement market share of the entire lighting LED lighting market share has risen to 30%. I do not want to be named , said insiders , the future market competition will become more intense, the reshuffle is inevitable , many LED companies income increased profits without fear of embarrassment will continue.