LED Lighting into The Rural Market Opportunities And Challenges

LED lighting

During the two sessions, Li Keqiang has proposed to accelerate the development and application of energy-saving technologies and products, energy-saving environmental protection industry into a vibrant sunrise industry. Implementation of building energy efficiency improvements, energy-saving products Huimin engineering, the development of clean production, green low-carbon technologies and circular economy, improve the ability to respond to climate change.

LED lighting as an important energy saving products, has continued to gain popularity, deep into the rural market. With the standard of living in rural areas gradually increased, they are also rising level of demand for new products. One can imagine that this emerging industry, how attractive is a big cake.

Government attaches importance to product used properly, this is good news. However, according to the reporter visited understood that the current rural market on the use of LED, still there are many drawbacks. Too much emphasis on energy efficiency, willing to spend big money in accordance with the solar LED lights; product quality, but off, there is serious bad light; sales maintenance can not keep up, after experiencing the natural environment of the test, there is no timely maintenance, resulting in a huge waste.

In addition, in the civilian market, the price of LED lights is still high, some people can accept new things, but often the price is low quality, but hard to select products, making lamp life is too short, the user is also a hit, can not form continuity. Cheap and brand difficult to balance that with a good brand, if the price is not attractive and can not gain, which requires open price war. Regardless of price or brand, which are needed for the LED enterprises try to balance the place.