Inevitability LED Lighting Business for Sustainable Development

LED strip light

LED strip light and LED lighting industry came one after another enterprise " fail" message , although uncommon and surprising everyone , but alarm bells ringing , can take a lesson and avoid making the same mistakes , or have its positive effect. Some people say that happiness is a template , unfortunately there is their misfortune, resulting in LED business failures are equally diverse reasons , regardless of what the error through the middle of the development decisions and choices , the results are basically appear directly urging funding strand breaks embark on the road to ruin . And when companies embark on the road to ruin , business owners often choose to run away . Unimpeded capital chain is the largest enterprise to protect the long-term development. As the saying goes , " flow of goods " , originally interlocking chain of funds between the various joints , but also as a river of living water so as not to stink . Enterprise development path already need at every step, excluding the impact of the economic environment , the other hand the problem is caused by their own controllable factors , more worthy of attention.

Companies must follow the product from the market price of the law , and product quality of checks do work , in order to ensure the healthy development of enterprises to competition in the industry . Enterprises also need to avoid blind expansion incurred due to the triangular debt-ridden and other ills. In addition, business failures , foot rampant, is undoubtedly a social phenomenon extremely irresponsible behavior . Problems arise, as the responsible person should hesitate bear the relevant responsibility actively to solve them , rather than run away will be able to trouble. You can also make a comeback after bankruptcy , bankruptcy can be the credibility of hatred . The more chaotic the more the industry needs more positive energy , and the revitalization of the LED industry in this sunrise industry , as insiders are duty-bound. Regardless , " shopkeeper ", " salesmen " build channel money to see consumers " emotional intelligence" so-called shopkeeper sitting place of business to do business , and " salesmen " is to go out

LED flexible strip business, and the " shopkeeper " The biggest difference is that the " salesmen " with active business sense . So for LED lights , the sales problem is that "shopkeeper " or " salesmen " do? Good product if you do not have a viable ancillary channel model to promote sales, it's easy to go down the drain . Intense competition in the market , has given way to more and more enterprises to "channel " of the building in a more important special location. In fact , there are two LED lights , " employer" , one government energy saving obligations required works with lights , the other is the market 's God - the consumer. Selling LED lights, such as whether it is sitting in the shop while the cumulative consumer spending customers or go out to run the business , we always need to consider why consumers buy our lights , why accept us, otherwise can only sit and wait for the air , only run to reject others .

Now the channel LED industry , in engineering , there are dealers , as well as network and so on , say, the current electricity supplier channels, it is also the root cause of the rise of the edge due to the changes in consumer attitudes, so the ultimate goal of building enterprise channels all consumers. Whether stores , factories, or Lamps , lighting market are good , factors to consider when building channels not sit sell lights, or run a business , and so on the way , trying to make money , money comes from consumers , build channels to take into account their own consumer -oriented , consumer group "emotional intelligence ." Lighting becomes a fool export quality without committing all the hate bottom line in recent months across the country have quality supervision carried out spot checks on lighting products , many companies frequently "caught ." Quality of products falling instead of rising , the passing rate is not the lighting industry as early as a common problem , and this " disease" and even spread to foreign countries. From the EU in the near future

State the number of LED strip lighting products quality communications point of view, each country in Europe to monitor China 's lighting never soft. Some companies do not understand the law of family workshops , do not even know the existence of standards , this part of the business for the time being can " forgive ", but those who have been wallowing in the lighting industry over ten years of business still committed " heinous crimes " , it is pathetic. Of course, you can not wake up Zhuangshui who knowingly, without the bottom line incorrigible behavior will commit all the hate . Many domestic lighting companies for the quality of their products are " knowingly violate the law ," serious warning from the International Quality of Chinese lighting products can be seen , the quality of those companies even exported to other countries, it is difficult to guarantee the fixtures , so what ensure domestic product standards ? Therefore, export enterprises in establishing a sense of crisis , we should make full preparations for the prevention , understanding and accurate tracking of foreign standards, strict compliance with the provisions of the exporting country for the development of quality products , strict implementation of the testing requirements and procedures to enhance the competitiveness of their products in the fierce competition.

Dealers from selling gorgeous turn lights to the tree brand twenty -year-old battles Jinan Wenzhou Jin Qingwei northward , through their own efforts, from an initial sell facade lights people , and later six continued across the country, including Shenyang, Dalian , Qingdao, Tianjin, Wuxi and other places to build their own branches , his success comes from his efforts and opportunities. The single greatest key to his success , he sold light pattern into a tree brand. Jin Qingwei once their business model is defined as " brand chain stores ." Since this model has not yet lesson , he is currently still trying to explore. First-class brand companies do , second-rate companies do market three products to do business . One can imagine how important it is for a brand enterprise . Traditional single sales just let

LED soft light stays on product promotion enterprise level, and a good brand , but can bring a good reputation in the industry . Build brands that shape a company's image , and let this image deeply engraved in the minds of users . Once the deepening of competition or market growth bottlenecks, those who have been deeply authorized users , keep in mind the strong "brand " can be successfully achieved breakthrough in them.Like Qingwei Jin such dealers in the industry have, and when the branding , but also how companies continue to develop? This is many companies need to get to the bottom of the problem before continuing . LED lighting the traditional channels of dispute over the development of the industry seeking longing for change , driven lighting channels diversify marketing channels, becoming the protagonist , heroes ultimate PK, who is more came out on top ? Currently, the lighting industry more competitive to the more intense , sluggish growth of large companies , small companies performance decline, especially in the channel at the provincial level , each LED lighting brand competition, excess channel resources , building lighting sales channel diversification has become inevitable. How should enterprises to actively confront this trend? After entering the LED lighting market , traditional lighting with LED lighting distribution channels of distribution channels are positive contest , but as an industry rookie , the most important issue facing businesses is to establish multiple channels . On the other hand , with the Chinese LED lighting market suddenly heating up, the dealer turned the traditional lighting LED lighting, a large backlog of many traditional lighting , to put pressure on the channel . To solve the serious challenges faced by the LED lighting channels , companies strengthen their brand building and quality assurance at the same time , to seek a breakthrough and innovation, is imminent. According to prices for the moment , the channel seems to be quite important. Channel change issues go , the enterprise and channel LED flexible strip operators should have a clear understanding.